
" Kate took my concept and ran with it...
...eBay sellers today are clicking on that banner."
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How one banner ad is making money for you
What would you do if your auction income suddenly skyrocketed? Would you quit your day job? Buy a dream house? Take a vacation? That's what Suzanne Scott, in marketing at Elance, wondered. And she needed a banner ad to communicate how using Elance could get those things for eBay auction sellers -- through professionally designed About Me pages, auction ads, and item descriptions. The banner had to be clear and professional, yet playful and original. So she typed "banner ads" in the Elance search box, she says. "Then I sorted by feedback and started looking around." She checked about 15 profiles -- and samples in portfolios -- then invited Elancer KaraokeKate to bid. She described her needs, and within hours Kate accepted the project. They exchanged files, comments, and wrapped it up inside of a day. "Kate took my concept and ran with it," Suzanne reports. "eBay sellers today are clicking on that banner." View project

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