Erin Bocherer
Seasoned public relations and writing professional
Profile for:
Keywords
Username: ErinKB1
Minimum Hourly Rate: $75/hr
Location: United States, GA, Canton
Summary
Seeking challenging public relations contracting opportunities including one-time projects that will ideally lead to repeat business and ongoing monthly retainers.
I have extensive experience working directly with public relations firms, as well as in-house corporate marketing teams and specialize in:
-Copywriting and editing including news releases, case studies, articles, award submissions, speeches, web site content and corporate messaging
-National media and industry analyst relations
-Strategy, development and implementation of comprehensive media relations campaigns
-Executive visibility programs including conference and tradeshow speaker placement and event coordination.
I have extensive experience working directly with public relations firms, as well as in-house corporate marketing teams and specialize in:
-Copywriting and editing including news releases, case studies, articles, award submissions, speeches, web site content and corporate messaging
-National media and industry analyst relations
-Strategy, development and implementation of comprehensive media relations campaigns
-Executive visibility programs including conference and tradeshow speaker placement and event coordination.
Experience
Employment
SBC Advertising
2001-2004 - Account Supervisor
2001-2004 - Account Supervisor
Ogilvy Public Relations Worldwide
2000-2001 - Senior Account Executive
2000-2001 - Senior Account Executive
Ogilvy Public Relations Worldwide
1999-2000 - Account Executive
1999-2000 - Account Executive
Mobile Media Enterprises
1997-1998 - Account Manager
1997-1998 - Account Manager
Mobile Media Enterprises
1997-1997 - Field Marketing Manager
1997-1997 - Field Marketing Manager
About Me
Profile Type: Individual
Year Founded: 2005
Number of Employees: 1
For thirteen years, I have been developing and implementing strategic communications platforms for both emerging and established brands. My ability to craft and effectively deliver messages, coupled with a keen understanding of the media has generated significant client exposure in multinational publications and broadcast outlets.
My experience lies within the technology and telecom sector, working with likes of Lucent Technologies, SBC Communications and Liebert Corporation to elevate brand awareness. I have also led multifaceted campaigns for major brands including Elmer's, Instant Krazy Glue, Barbasol, The Weather Channel, Armstrong and McDonalds.
Prior to freelancing, I was employed by SBC Advertising in Columbus, OH and Ogilvy Public Relations Worldwide in Atlanta.
I hold a Bachelor of Science in Business Management from Plymouth State College. I am happy to provide samples of my work upon request.
My experience lies within the technology and telecom sector, working with likes of Lucent Technologies, SBC Communications and Liebert Corporation to elevate brand awareness. I have also led multifaceted campaigns for major brands including Elmer's, Instant Krazy Glue, Barbasol, The Weather Channel, Armstrong and McDonalds.
Prior to freelancing, I was employed by SBC Advertising in Columbus, OH and Ogilvy Public Relations Worldwide in Atlanta.
I hold a Bachelor of Science in Business Management from Plymouth State College. I am happy to provide samples of my work upon request.
Payment Terms
Estimates/Determining a Project Budget:
At the start of each project, I will provide a line-by-line detailed estimate of work, estimated hours to complete designated activities and a total estimated fee. Clients will be required to sign-off on each estimate to ensure both parties have agreed to the terms. Should the scope of work change at anytime during a project, the estimate will be changed and authorized by the client.
Invoicing/Payment:
At the beginning of each month, I will submit an invoice to the client, which will include an outline of work performed. Payment is expected within 30 days, unless other arrangements for payment have been made.
At the start of each project, I will provide a line-by-line detailed estimate of work, estimated hours to complete designated activities and a total estimated fee. Clients will be required to sign-off on each estimate to ensure both parties have agreed to the terms. Should the scope of work change at anytime during a project, the estimate will be changed and authorized by the client.
Invoicing/Payment:
At the beginning of each month, I will submit an invoice to the client, which will include an outline of work performed. Payment is expected within 30 days, unless other arrangements for payment have been made.
Credentials
References
Kathleen Gratehouse - Personal Reference - 2008
Borders + Gratehouse, Owner/CEO
Played an active role in media and industry analyst relations, speaking opportunities, awards programs and writing (news releases, case studies, pitches, speaker abstracts and award submissions) for numerous clients in the tech and telecom industries.
Borders + Gratehouse, Owner/CEO
Played an active role in media and industry analyst relations, speaking opportunities, awards programs and writing (news releases, case studies, pitches, speaker abstracts and award submissions) for numerous clients in the tech and telecom industries.
Theresa Maloney - Personal Reference - 2008
Cogenta Communications, Owner
Work primarily on speaking opportunities(identifying key shows, developing abstracts and submitting proposals), in addition to media and analyst relations for venture captial and technology clients.
Cogenta Communications, Owner
Work primarily on speaking opportunities(identifying key shows, developing abstracts and submitting proposals), in addition to media and analyst relations for venture captial and technology clients.
Brian Meek - Personal Reference - 2008
GolfBridge, Owner
Developed all corporate messaging and marketing materials including a media kit. Provided strategic public relations counsel.
GolfBridge, Owner
Developed all corporate messaging and marketing materials including a media kit. Provided strategic public relations counsel.
Joanna Arnason - Personal Reference - 2005
Schottenstein, Zox and Dunn, Director of Marketing
Led all copywriting for the law firm's new Web site. This project involved more than just writing and included overall business strategy and revision of corporate messages and positioning. Web site address is www.szd.com
Schottenstein, Zox and Dunn, Director of Marketing
Led all copywriting for the law firm's new Web site. This project involved more than just writing and included overall business strategy and revision of corporate messages and positioning. Web site address is www.szd.com
Lisa Lawless - Personal Reference - 2001
SBC Advertising, VP of Public Relations
At SBC Advertising, I served as an Account Supervisor in the public relations department, serving as the strategic lead on numerous accounts including Elmer's Products, Instant Krazy Glue, Ultimate Software, Schottenstein, Zox and Dunn, and SBC Communications. Within this role, I was responsible for developing and implementing media relations campaigns at the local and national level, copywriting and overall marketing strategy. Working closely with our advertising team, I served as the liaison for advertising development, direct mail and marketing material development including brochures and sales slicks.
SBC Advertising, VP of Public Relations
At SBC Advertising, I served as an Account Supervisor in the public relations department, serving as the strategic lead on numerous accounts including Elmer's Products, Instant Krazy Glue, Ultimate Software, Schottenstein, Zox and Dunn, and SBC Communications. Within this role, I was responsible for developing and implementing media relations campaigns at the local and national level, copywriting and overall marketing strategy. Working closely with our advertising team, I served as the liaison for advertising development, direct mail and marketing material development including brochures and sales slicks.
Education
Plymouth State University, Bachelor of Science in Business Management
1992 - 1996
1992 - 1996
