Keywords
Username: HaschkeInk
Minimum Hourly Rate: $40/hr
Location: United States, TX, Dallas
Summary
I'm passionate about creating market-moving results for individuals and companies with messaging that resonates for web content, press releases, brochures, articles, branding and more -- all at an affordable rate.
What I Don't Do:
Craptacular web content (there are enough bad websites already out there without me adding to the mix). Non-newsworthy news releases. Spin articles. Plagiarize. Over-promise. Under-deliver. Take your money and run.
Sound Good?
If you're interested in working with someone who built a highly successful career at a major advertising agency helping Fortune 500 companies and start-ups tell their stories and build their brands, I'd welcome the opportunity to do the same for you.
What I Don't Do:
Craptacular web content (there are enough bad websites already out there without me adding to the mix). Non-newsworthy news releases. Spin articles. Plagiarize. Over-promise. Under-deliver. Take your money and run.
Sound Good?
If you're interested in working with someone who built a highly successful career at a major advertising agency helping Fortune 500 companies and start-ups tell their stories and build their brands, I'd welcome the opportunity to do the same for you.
Experience
Skills
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Self-rated
Tested More Info
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Elance Admission Test
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Passed
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Advertising Skills
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Computer Skills
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English Basic Skills (U.S. Version)
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English Editing Skills - Chicago Style (U.S. Version)
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Marketing Management
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Marketing Terminology
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Microsoft Office PowerPoint 2000
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Microsoft Office Word 2000
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Public Relations Skill
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Technical Writing Skills
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Employment
Winnercomm, Inc.
2004-2006 - Director of Public Relations
Winnercomm is America's largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm produces over 1,000 hours of programming annually for ESPN and 13 other television networks.
2004-2006 - Director of Public Relations
Winnercomm is America's largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm produces over 1,000 hours of programming annually for ESPN and 13 other television networks.
Ackerman McQueen
1988-2004 - Executive Vice President
Ackerman McQueen is one of the largest independent advertising agencies in the U.S. with offices in Dallas, San Francisco, Tulsa, Oklahoma City, Colorado Springs and Washington, D.C.
1988-2004 - Executive Vice President
Ackerman McQueen is one of the largest independent advertising agencies in the U.S. with offices in Dallas, San Francisco, Tulsa, Oklahoma City, Colorado Springs and Washington, D.C.
About Me
Profile Type: Individual
Year Founded: 2006
Number of Employees: 1
I am an accomplished marketing communications and public relations professional and currently serve as President of my own PR/MarCom firm, LoneStar MarCom (formerly Haschke Ink), providing small businesses with critical marketing tools at an affordable rate.
Prior to forming my company in 2006, I was Director of Public Relations for Winnercomm, Inc., America's largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm produces over 1,000 hours of programming annually for ESPN and 13 other television networks. At Winnercomm, I was responsible for public relations, media relations, event management and implementation, news writing and web site content development for Winnercomm-owned sports television properties for ESPN, including People vs. the Pros and the Trump Million Dollar Invitational, two made-for-TV golf events, as well as the Dodge Xtreme Bulls Tour. In addition, I handled PR and media relations for company subsidiary Skycam as well as PR projects for Winnercomm agency clients, including BASF, CITGO, Grand Bank, U.S. Shooting Academy and the Professional Bowlers Association Tour.
I also served as Executive Vice President of Ackerman McQueen, one of the largest independent advertising agencies in the U.S., where I was responsible for managing the agency's marketing relationships with two Fortune 500 companies. I directed PR activities for the agency and its clients, including publicity, media relations, and special events management, and also served as senior management supervisor for AM-Interactive, providing content development and project leadership for client web sites including Six Flags, Oklahoma Tourism, SPX Dock Products, Brunswick and more. From -- , I was President of TrueNews, an Ackerman McQueen subsidiary responsible for developing and producing live news content on the Web for leading energy brands.
Prior to forming my company in 2006, I was Director of Public Relations for Winnercomm, Inc., America's largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm produces over 1,000 hours of programming annually for ESPN and 13 other television networks. At Winnercomm, I was responsible for public relations, media relations, event management and implementation, news writing and web site content development for Winnercomm-owned sports television properties for ESPN, including People vs. the Pros and the Trump Million Dollar Invitational, two made-for-TV golf events, as well as the Dodge Xtreme Bulls Tour. In addition, I handled PR and media relations for company subsidiary Skycam as well as PR projects for Winnercomm agency clients, including BASF, CITGO, Grand Bank, U.S. Shooting Academy and the Professional Bowlers Association Tour.
I also served as Executive Vice President of Ackerman McQueen, one of the largest independent advertising agencies in the U.S., where I was responsible for managing the agency's marketing relationships with two Fortune 500 companies. I directed PR activities for the agency and its clients, including publicity, media relations, and special events management, and also served as senior management supervisor for AM-Interactive, providing content development and project leadership for client web sites including Six Flags, Oklahoma Tourism, SPX Dock Products, Brunswick and more. From -- , I was President of TrueNews, an Ackerman McQueen subsidiary responsible for developing and producing live news content on the Web for leading energy brands.
Payment Terms
During my ad agency career, here's what I always looked for when hiring a freelancer:
- someone who listens AND communicates;
- someone who "gets it" AND gets it right;
- someone who gets it done on time AND on-budget.
That is what you can expect of me.
And since each project I take on is unique and you as a client have your own needs, we will work out how to work together once I'm awarded a project.
Yes, it's that simple.
- someone who listens AND communicates;
- someone who "gets it" AND gets it right;
- someone who gets it done on time AND on-budget.
That is what you can expect of me.
And since each project I take on is unique and you as a client have your own needs, we will work out how to work together once I'm awarded a project.
Yes, it's that simple.
Detailed Service Description
LoneStar MarCom can quickly and accurately produce a wide variety of business communications:
- Press Releases
- Business Articles
- Web Site Content
- Articles and Columns
- Newsletters
- Product Profiles
- White Papers
- Case Studies
- Brochures
- Ad Copy
- Video Scripting
- Sales Proposals
- Executive Ghost Writing
- Speech Writing
We can also distribute your press release or article to business trade publications or general media in your market area.
- Press Releases
- Business Articles
- Web Site Content
- Articles and Columns
- Newsletters
- Product Profiles
- White Papers
- Case Studies
- Brochures
- Ad Copy
- Video Scripting
- Sales Proposals
- Executive Ghost Writing
- Speech Writing
We can also distribute your press release or article to business trade publications or general media in your market area.
Credentials
References
Grant Spofford - Personal Reference
Ackerman McQueen, Associate Director, Interactive
Ackerman McQueen
545 E. John Carpenter Fwy., Suite 1700
Irving, TX 75062
972-444-9000, ext. 217
grant_spofford@yahoo.com
Ackerman McQueen, Associate Director, Interactive
Ackerman McQueen
545 E. John Carpenter Fwy., Suite 1700
Irving, TX 75062
972-444-9000, ext. 217
grant_spofford@yahoo.com
Bruce Anderson - Personal Reference
Anderson Consulting, President
Anderson Consulting
2204 Forest Hollow Park
Dallas, TX 75228
214.219.5005 (Office)
ba@acdallas.com
"I've been watching Lynda work her PR magic for over 20 years. She's incredibly intelligent and a very clear thinker even under the most intense pressure. Lynda always knows the right thing to do no matter what the situation. She has a complete command of all the tools of the trade and remains well organized despite the complexity of the matter or the speed at which things are moving and changing. I've seen Lynda get solid coverage of marginal news, make the most of big news, and carefully manage bad news. Ultimately her job is all about relationships with individuals who report with varying degrees of knowledge, interest, responsibility and objectivity. Lynda has consistently demonstrated the patience, perseverance, diplomacy and range of skills required to successfully influence placements, depictions and representations that are always ultimately outside a PR practitioner's control."
Anderson Consulting, President
Anderson Consulting
2204 Forest Hollow Park
Dallas, TX 75228
214.219.5005 (Office)
ba@acdallas.com
"I've been watching Lynda work her PR magic for over 20 years. She's incredibly intelligent and a very clear thinker even under the most intense pressure. Lynda always knows the right thing to do no matter what the situation. She has a complete command of all the tools of the trade and remains well organized despite the complexity of the matter or the speed at which things are moving and changing. I've seen Lynda get solid coverage of marginal news, make the most of big news, and carefully manage bad news. Ultimately her job is all about relationships with individuals who report with varying degrees of knowledge, interest, responsibility and objectivity. Lynda has consistently demonstrated the patience, perseverance, diplomacy and range of skills required to successfully influence placements, depictions and representations that are always ultimately outside a PR practitioner's control."
Meloyde Blancett - Personal Reference
Winnercomm, Account Director
Winnercomm
6120 S. Yale Ave.
Tulsa, OK 74136
918-281-4492
mblancett@winnercomm.com
Winnercomm, Account Director
Winnercomm
6120 S. Yale Ave.
Tulsa, OK 74136
918-281-4492
mblancett@winnercomm.com
