Expert Marketing, PR & Copywriter Kathleen Hanover
Ranked in the Top 1% of Elance Providers Worldwide
Profile for:
Keywords
Username: ImagineThatCreative
Location: United States, OH, Dayton
Summary
Are you losing sleep over sales copy -- or a Web site -- or marketing collateral that just isn't performing?
Are you disappointed in greenhorn copywriters who just don't "get" your industry, or the Web, or B2B?
Are you overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?
Maybe we should talk.
I help people solve business problems through the creative application of strategic thinking, new media savvy, and persuasive, results-oriented copy.
Can we help you? I'm not sure. But there's just one way to find out. Invite us to bid today. Bring us up to speed on your situation, and we'll see what we can do.
ImagineThatCreative is growing fast, thanks to the 20% of Elance revenues that come from repeat clients. We often get 30 or more requests for proposals per week. Please feel free to "nudge" us if we haven't responded yet.
Are you disappointed in greenhorn copywriters who just don't "get" your industry, or the Web, or B2B?
Are you overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?
Maybe we should talk.
I help people solve business problems through the creative application of strategic thinking, new media savvy, and persuasive, results-oriented copy.
Can we help you? I'm not sure. But there's just one way to find out. Invite us to bid today. Bring us up to speed on your situation, and we'll see what we can do.
ImagineThatCreative is growing fast, thanks to the 20% of Elance revenues that come from repeat clients. We often get 30 or more requests for proposals per week. Please feel free to "nudge" us if we haven't responded yet.
Experience
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Copy Editing
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Direct Marketing Campaigns
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Event Management and Promotion
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Guerilla Marketing Campaigns
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Marketing and Public Relations Copywriting
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Product Descriptions & Collateral
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Public Relations Strategy & Planning
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Radio Advertising Copy
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Sales Letters
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Technical Writing
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Employment
Imagine That Creative, Inc.
Date Verified: February 27, 2008
2006-Present - Executive Creative Director
Date Verified: February 27, 2008
2006-Present - Executive Creative Director
B/R/C Marketing, Inc.
2000-2006 - Public Relations Manager
2000-2006 - Public Relations Manager
American Heart Association
1999-2000 - Director of Marketing and Communications
1999-2000 - Director of Marketing and Communications
The Berry Company
1998-1999 - Graphic Designer
1998-1999 - Graphic Designer
Re/Max Dynasty Group
1996-1998 - Realtor
1996-1998 - Realtor
About Us
Profile Type: Business
Year Founded: 2006
Number of Employees: 9 or fewer
INDUSTRY EXPERIENCE
With nearly 20 years of marketing and public relations experience, we've helped create results for individuals, companies and organizations in a number of industries, including:
-- Apparel and Accessories
-- Architecture
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists
-- Health Care: Genomic Healthcare, Pharmaceuticals, Chronic Diseases, Hospital Systems, Medical Technology, Health Charities
-- Insurance: Personal and Commercial Lines
-- Law: Attorneys, Legal Aid, Legal Services, Legal Research
-- Non-Profits: The American Heart Association, Habitat for Humanity, The American Red Cross, Medinsight Research Institute, Dayton Theatre Guild
-- Real Estate: Realtors, FSBOs, Home Inspection, Home Staging, Investing
-- Self-Improvement: Psychotherapy, Psychology, Self-Help, NLP, Hypnosis, Executive Coaches, Business Coaches, Creativity Coaches, Life Coaches, Self-Esteem, Goal-Setting
-- Technology: CRM, Data Mining, Data Warehousing, IT, Networking, Hardware, Software
-- Travel and Tourism
So, what if your industry isn't on this list? No worries. You're the expert in your industry. And we're the marketing and PR experts. We'll take your knowledge of your ideal customer, your industry and your competitors, and work with you to craft unbeatable marketing messages. (After all, if industry expertise was all you needed, you could do all your own marketing yourself.)
ABOUT THE FOUNDER
My name is Kathleen Hanover, and I'm the Executive Creative Director of Imagine That Creative, Inc.
I started doing marketing and PR "in the trenches" just after I earned my B.F.A. And nineteen years later, I'm still creating outstanding results for my my clients.
During my career in the arts and non-profit sectors, I learned how to write everything from news releases to public service announcements to grant applications.
Several years in the Real Estate industry (as a Re/Max Realtor, certified home inspector, and home stager) gave me unique insights into marketing big-ticket items (homes), professional services, and even myself--because every Realtor is a brand.
Years later, after I joined an internationally recognized B2B marketing agency, I learned how to write--and more importantly, strategize-- just about anything else.
I've written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, press releases and various other bits of copy during my career.
But I'm most proud of the high-concept direct marketing campaigns I've helped to create. It's not uncommon for the campaigns I work on to generate double-digit response rates, when--as you probably know--the industry average is a paltry two percent.
MORE INFORMATION
Want to know more? Please visit my profile on LinkedIn to see nearly two dozen glowing testimonials.
If you're tired of subsidizing other freelancers' learning curves, give me a ring at your convenience. Tell me what's frustrating you the most about your current business situation...and we'll see what I can do about it.
With nearly 20 years of marketing and public relations experience, we've helped create results for individuals, companies and organizations in a number of industries, including:
-- Apparel and Accessories
-- Architecture
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists
-- Health Care: Genomic Healthcare, Pharmaceuticals, Chronic Diseases, Hospital Systems, Medical Technology, Health Charities
-- Insurance: Personal and Commercial Lines
-- Law: Attorneys, Legal Aid, Legal Services, Legal Research
-- Non-Profits: The American Heart Association, Habitat for Humanity, The American Red Cross, Medinsight Research Institute, Dayton Theatre Guild
-- Real Estate: Realtors, FSBOs, Home Inspection, Home Staging, Investing
-- Self-Improvement: Psychotherapy, Psychology, Self-Help, NLP, Hypnosis, Executive Coaches, Business Coaches, Creativity Coaches, Life Coaches, Self-Esteem, Goal-Setting
-- Technology: CRM, Data Mining, Data Warehousing, IT, Networking, Hardware, Software
-- Travel and Tourism
So, what if your industry isn't on this list? No worries. You're the expert in your industry. And we're the marketing and PR experts. We'll take your knowledge of your ideal customer, your industry and your competitors, and work with you to craft unbeatable marketing messages. (After all, if industry expertise was all you needed, you could do all your own marketing yourself.)
ABOUT THE FOUNDER
My name is Kathleen Hanover, and I'm the Executive Creative Director of Imagine That Creative, Inc.
I started doing marketing and PR "in the trenches" just after I earned my B.F.A. And nineteen years later, I'm still creating outstanding results for my my clients.
During my career in the arts and non-profit sectors, I learned how to write everything from news releases to public service announcements to grant applications.
Several years in the Real Estate industry (as a Re/Max Realtor, certified home inspector, and home stager) gave me unique insights into marketing big-ticket items (homes), professional services, and even myself--because every Realtor is a brand.
Years later, after I joined an internationally recognized B2B marketing agency, I learned how to write--and more importantly, strategize-- just about anything else.
I've written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, press releases and various other bits of copy during my career.
But I'm most proud of the high-concept direct marketing campaigns I've helped to create. It's not uncommon for the campaigns I work on to generate double-digit response rates, when--as you probably know--the industry average is a paltry two percent.
MORE INFORMATION
Want to know more? Please visit my profile on LinkedIn to see nearly two dozen glowing testimonials.
If you're tired of subsidizing other freelancers' learning curves, give me a ring at your convenience. Tell me what's frustrating you the most about your current business situation...and we'll see what I can do about it.
Payment Terms
Because of the large numbers of non-paying and slow-paying Buyers who are now using Elance, our Payment Terms have changed as of June 1, 2009. We are sorry that it has come to this, but Elance has no mechanism in place to help Providers collect payment from "deadbeat" Buyers. Until Elance resolves this issue, we are forced to collect full payment in advance, or risk not getting paid at all.
Before we start work on your project, 100% of the Elance project fee must be escrowed, and 50% of the project fee must be released and cleared. The balance of the project fee must be released within 14 calendar days. Copyrights will only be transferred upon receipt of payment in full.
However, to ensure your 100% satisfaction, I will include up to two revisions of your copy within the first 14 days after you receive the first draft. Please see our Creative Agreement for details.
Minimum project fee: In general, our minimum Elance project fee is $500.
Hourly work terms: Work is billed against a retainer fee, payable in advance. But in general, we only bill consulting on an hourly basis. We prefer to bill a flat fee for projects.
How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems we solve every day.
If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite us to bid on your project today?
Before we start work on your project, 100% of the Elance project fee must be escrowed, and 50% of the project fee must be released and cleared. The balance of the project fee must be released within 14 calendar days. Copyrights will only be transferred upon receipt of payment in full.
However, to ensure your 100% satisfaction, I will include up to two revisions of your copy within the first 14 days after you receive the first draft. Please see our Creative Agreement for details.
Minimum project fee: In general, our minimum Elance project fee is $500.
Hourly work terms: Work is billed against a retainer fee, payable in advance. But in general, we only bill consulting on an hourly basis. We prefer to bill a flat fee for projects.
How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems we solve every day.
If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite us to bid on your project today?
Detailed Service Description
OUR EXPERTISE
-- Strategy, concepts and copywriting: sales letters, web landing pages, integrated direct response campaigns.
-- Marketing and sales collateral: brochures, flyers, fact sheets, case histories, testimonials, Web content.
-- Public relations strategy, planning, and tactics (news releases, media kits, media relations, buzz management).
-- Advertising: strategy, concepts and copywriting.
-- Branding, corporate identity, and creative strategy.
-- Radio and television spokesperson; voice-over work.
-- Grant and media sponsorship proposals.
-- Marketing and public relations award applications (Addys, Summit Awards, etc.)
-- Strategy, concepts and copywriting: sales letters, web landing pages, integrated direct response campaigns.
-- Marketing and sales collateral: brochures, flyers, fact sheets, case histories, testimonials, Web content.
-- Public relations strategy, planning, and tactics (news releases, media kits, media relations, buzz management).
-- Advertising: strategy, concepts and copywriting.
-- Branding, corporate identity, and creative strategy.
-- Radio and television spokesperson; voice-over work.
-- Grant and media sponsorship proposals.
-- Marketing and public relations award applications (Addys, Summit Awards, etc.)
