Focus-on-Results
Solving business problems with writing solutions
Profile for:
Keywords
Username: Focus-on-Results
Minimum Hourly Rate: $50/hr
Location: United States, CA, Folsom
Summary
If you need results, you'll get them here.
How can you be sure (you ask)?
Because I know the two most important things there are to know about copywriting:
1. Its goal is to get the customer to buy.
2. Buying is an emotional decision. ALWAYS!
That rule holds true for moms, mail carriers and martians, alike.
The key is to understand the audience at the deepest level, then to translate that knowledge into relevant, emotive language that tells the audience you understand their needs, wants and deepest desires.
I've been a copywriter and marcom pro for 14 years, writing for such companies as CORE Structural Therapy, Driftaway Spas, Intel Corporation, InfoPros Ad Agency, AmeriPlan, and many, many others.
What we can do for you:
Branding
Marketing & Communication Strategy
Ad Campaigns
SEO Web Copy
Case Studies
Brochures
Sell Sheets
News Releases
Newsletters
Sales Letters
And more . . . .
Let's get started.
How can you be sure (you ask)?
Because I know the two most important things there are to know about copywriting:
1. Its goal is to get the customer to buy.
2. Buying is an emotional decision. ALWAYS!
That rule holds true for moms, mail carriers and martians, alike.
The key is to understand the audience at the deepest level, then to translate that knowledge into relevant, emotive language that tells the audience you understand their needs, wants and deepest desires.
I've been a copywriter and marcom pro for 14 years, writing for such companies as CORE Structural Therapy, Driftaway Spas, Intel Corporation, InfoPros Ad Agency, AmeriPlan, and many, many others.
What we can do for you:
Branding
Marketing & Communication Strategy
Ad Campaigns
SEO Web Copy
Case Studies
Brochures
Sell Sheets
News Releases
Newsletters
Sales Letters
And more . . . .
Let's get started.
Experience
Skills
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Self-rated
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Elance Admission Test
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Not Required
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Advertising Skills
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Copywriting
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English Basic Skills (U.S. Version)
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English Grammar
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English Vocabulary
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Microsoft Office Excel 2000
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Microsoft Office PowerPoint 2000
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Microsoft Office Word 2000
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Office Skills
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Organizational Behavior
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Public Relations Skill
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Search Engine Optimization
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Employment
Intel Corporation
Date Verified: April 16, 2008
1997-2006 - Marketing and Communication Manager, Media Relations Manager
Date Verified: April 16, 2008
1997-2006 - Marketing and Communication Manager, Media Relations Manager
Prima Publishing
1996-1996 - Copy Editor, Aquisitions Specialist
This was a paid internship during my junior year of college. It appears to have been bought out by Random House since that time.
1996-1996 - Copy Editor, Aquisitions Specialist
This was a paid internship during my junior year of college. It appears to have been bought out by Random House since that time.
Carlson Travel Network, Sacramento
1994-1996 - Sales and marketing representative
1994-1996 - Sales and marketing representative
About Us
Profile Type: Business
Year Founded: 2007
Number of Employees: 9 or fewer
M.B. Cantelme Writing and Communication is owned and operated by Michelle Bernatchy Cantelme. With more than 14 years as a marketing and communication pro and copywriter, Michelle knows how to turn words into results. Her experience ranges from writing for high tech marketing to book publishing to business-to-business communication.
Experience:
Michelle started out selling a co-op marketing program for Carlson Travel network to pay her way through college. And, on her way to getting her degree in English and Rhetoric, she fell in love with the magic and science behind marketing and communication. She also interned for a book publisher, where she honed her copywriting skills.
Right out of college, she was hired by Intel Corporation and spent ten years with them as a marketing communication manager.
The first three years were spent as a PR manager for Intel, creating press kits and managing relationships with key media contacts. She launched numerous products--including Intel® StrataFlash™ memory and Intel Press. She spent eight years in IT Marketing Communication where she managed several campaigns, created copy for hundreds of web pages, and produced all varieties of marketing and sales copy--ranging from product and solution briefs, to educational, feature and news stories. To round out her marketing communication and writing skills, she led a marketing programs team for more than three years. She managed a worldwide team while working directly with the CIO and senior staff to develop their speeches and place them in key speaking spots. She wrote their bios, crafted their sales support material and created their “Briefing Books,” designed to give key information to prepare them for meetings with the media and with customers.
Experience:
Michelle started out selling a co-op marketing program for Carlson Travel network to pay her way through college. And, on her way to getting her degree in English and Rhetoric, she fell in love with the magic and science behind marketing and communication. She also interned for a book publisher, where she honed her copywriting skills.
Right out of college, she was hired by Intel Corporation and spent ten years with them as a marketing communication manager.
The first three years were spent as a PR manager for Intel, creating press kits and managing relationships with key media contacts. She launched numerous products--including Intel® StrataFlash™ memory and Intel Press. She spent eight years in IT Marketing Communication where she managed several campaigns, created copy for hundreds of web pages, and produced all varieties of marketing and sales copy--ranging from product and solution briefs, to educational, feature and news stories. To round out her marketing communication and writing skills, she led a marketing programs team for more than three years. She managed a worldwide team while working directly with the CIO and senior staff to develop their speeches and place them in key speaking spots. She wrote their bios, crafted their sales support material and created their “Briefing Books,” designed to give key information to prepare them for meetings with the media and with customers.
Payment Terms
Payment Terms: 50% on acceptance of proposal, 50% on project completion.
Turnaround Time: Dependent on size and scope of project. However, simple editing is usually a 24-hour turnaround. Original copy ranges from 48 hours (for very simple projects) to several days for projects that require extensive research.
Business Terms: Client must approve outline and focus of piece prior to work beginning. Once we are approved to start, first payment must be sent.
All content must be reviewed and approved by client (according to terms of contract) before project is complete. Once client approves content, final payment must be sent.
Turnaround Time: Dependent on size and scope of project. However, simple editing is usually a 24-hour turnaround. Original copy ranges from 48 hours (for very simple projects) to several days for projects that require extensive research.
Business Terms: Client must approve outline and focus of piece prior to work beginning. Once we are approved to start, first payment must be sent.
All content must be reviewed and approved by client (according to terms of contract) before project is complete. Once client approves content, final payment must be sent.
Credentials
References
Anne Hall - Personal Reference - 1997
Intel Corporation, Marketing Communcation Manager
Provided marketing communication support for the CIO and product owners within IT at Intel Coporation. Also, led a marketing programs team and worked as a PR manager for multiple groups and products within Intel.
Intel Corporation, Marketing Communcation Manager
Provided marketing communication support for the CIO and product owners within IT at Intel Coporation. Also, led a marketing programs team and worked as a PR manager for multiple groups and products within Intel.
Education
CSU, Sacramento, Bachelor of Arts in English, emphasis in Rhetoric
Date Verified: April 16, 2008
1994 - 1997
Date Verified: April 16, 2008
1994 - 1997
