The Business Doctor
Leonard Friedman Consulting... since 1975
Profile for:
Keywords
Username: The_Business_Doctor
Minimum Hourly Rate: $150/hr
Location: United States
Summary
-------------------------TO VIEW MY RESUME --------------
Click on my portfolio above. My resume contains my contact information, my website address, my phone & email
I BECAME A FULL TIME CONSULTANT AFTER 40 high power years of building 16 of my own very large multi million dollar direct response marketing businesses.
I started each of my 16 businesses as tiny start-ups. I then built all 16 of them into multi million dollar annual revenues... and two of them into a hundred million dollars in annual revenue each. I seem to have a talent for doing that.
I CAN DO THE SAME FOR YOUR BUSINESS!
I NOW lead a more relaxing life of consulting and copywriting...
As a consultant.. I have guided hundreds of my clients all over the globe to accomplish for themselves what I had accomplished for myself over my lifetime. These clients have been from the newest tiny start-up... to large Fortune 500 companies.
ALONG THE WAY I HAVE PRODUCED MANY MULTI MILLIONS OF DOLLARS FOR MY CLIENTS
Click on my portfolio above. My resume contains my contact information, my website address, my phone & email
I BECAME A FULL TIME CONSULTANT AFTER 40 high power years of building 16 of my own very large multi million dollar direct response marketing businesses.
I started each of my 16 businesses as tiny start-ups. I then built all 16 of them into multi million dollar annual revenues... and two of them into a hundred million dollars in annual revenue each. I seem to have a talent for doing that.
I CAN DO THE SAME FOR YOUR BUSINESS!
I NOW lead a more relaxing life of consulting and copywriting...
As a consultant.. I have guided hundreds of my clients all over the globe to accomplish for themselves what I had accomplished for myself over my lifetime. These clients have been from the newest tiny start-up... to large Fortune 500 companies.
ALONG THE WAY I HAVE PRODUCED MANY MULTI MILLIONS OF DOLLARS FOR MY CLIENTS
Experience
Skills
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Self-rated
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Elance Admission Test
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BUSINESS DEVELOPMENT
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BUSINESS START-UP EXPERT
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BUSINESS STRATEGIST & PROBLEM SOVER
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GREATLY INCREASING SALES FOR CLIENTS
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OFFLINE MARKETING
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SALES COPYWRITER
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SALES STRATEGY
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STRATEGIZE AND DEVELOP MARKETING PLANS
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TOTAL FRANCHISE DEVELOPMENT PROGRAM
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WEB PAGE COPYWRITER
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About Us
Profile Type: Business
Year Founded: 1975
Number of Employees: 9 or fewer
**** HOW TO WRITE A SALES LETTER - OR - WEB SALES LANDING PAGE
A sales letter should be just like a woman's skirt -
long enough to adequately cover the subject - but short enough to be very interesting.
When someone receives your written sales letter or lands on your internet sales/landing page they have their finger still poised "at the ready" still on the mouse button, finger muscles tensed and ready to quickly click away. If their total attention and interest is not powerfully instantly grabbed within the first 4 seconds (at the absolute outside max) they simply click away - say goodbye to your potential customer, lost forever.
Even if the headlines, sub headlines, and first copy block, were powerful enough to interest the reader and start pulling them into the letter within that maximum first 4 second window, you're not even close to being out of the woods yet. Because within the next fifteen seconds after that - if the reader doesn't have the perception that your page is meeting their expectations - quickly say goodbye to them once again.
And, we are only into the first 19 seconds of the letter. Are you starting to see that your sales letter has a lot of work to do to accomplish profitable levels of sales for you? IT IS UNFORTUNATE BUT - even if you have the most fantastic product, or service, on the planet - writing any old sales letter telling the world about your amazingly fantastic product, or service - is just not going to produce sales.
Proven professional sales techniques must be utilized. In just the right spots, at just the right times, all throughout the letter - or the reader loses interest, clicks away, and moves on to your competitors sales/landing page. Search engines give them so many choices... too many, perhaps hundreds, sometimes even thousands. They will leave your page in "half a heartbeat" and move on to the next choice.
Techniques must be used to keep the reader constantly interested, and keep "pulling" them deeper and deeper into the sales/landing page - and kept them totally interested all the way through it, or they leave in the middle. The letter also must rise above all the "noise" on the internet from all the other millions of web pages trying to sell things.
Then, if the prospect ever finally gets to the end of the sales letter, don't breathe easy and smile, don't count the money yet, we're still not anywhere near out of the woods. We now have another REALLY BIG PROBLEM.
The reader would like to procrastinate, it's human nature not to want to make a decision right now. They would like to be able to go away and think about it for a while. They are sure that they will come back later and buy, "just not right now". The problem is that statistics show that 95% of people that actually want to buy your product now, but leave the site to think it over, simply never return to buy. Therefore, if you do not push hard, real hard, with every motivational tool, strategy, and technique, that you can think of to cause them to buy right now, on the spot, if you let them escape, THE SPARSE SALES THAT THE LETTER ACTUALLY PRODUCES WILL JUST NOT BE WORTH THE EFFORT.
You want a top professional to craft your sales letter and/or landing page. The difference in financial rewards to you can be astounding. Some sales letters pull in millions of dollars. Some sales letters don't even pay for the cost of the space that they take up. WHICH DO YOU WANT? It mostly depends on who writes the letter.
So many people come to me to properly rewrite sales letters that they had paid other copywriters to write for them, that are just not pulling.
If you will read my feedback page, you will see that every one of my many clients is 100% satisfied with what I produced for them. That's unheard of in today's world. I am sure that I will totally please you too.
Best
Leonard
Leonard Friedman Consulting
Since 1975
"The Business Doctor"
When only the best will do
© 2008 all rights reserved
A sales letter should be just like a woman's skirt -
long enough to adequately cover the subject - but short enough to be very interesting.
When someone receives your written sales letter or lands on your internet sales/landing page they have their finger still poised "at the ready" still on the mouse button, finger muscles tensed and ready to quickly click away. If their total attention and interest is not powerfully instantly grabbed within the first 4 seconds (at the absolute outside max) they simply click away - say goodbye to your potential customer, lost forever.
Even if the headlines, sub headlines, and first copy block, were powerful enough to interest the reader and start pulling them into the letter within that maximum first 4 second window, you're not even close to being out of the woods yet. Because within the next fifteen seconds after that - if the reader doesn't have the perception that your page is meeting their expectations - quickly say goodbye to them once again.
And, we are only into the first 19 seconds of the letter. Are you starting to see that your sales letter has a lot of work to do to accomplish profitable levels of sales for you? IT IS UNFORTUNATE BUT - even if you have the most fantastic product, or service, on the planet - writing any old sales letter telling the world about your amazingly fantastic product, or service - is just not going to produce sales.
Proven professional sales techniques must be utilized. In just the right spots, at just the right times, all throughout the letter - or the reader loses interest, clicks away, and moves on to your competitors sales/landing page. Search engines give them so many choices... too many, perhaps hundreds, sometimes even thousands. They will leave your page in "half a heartbeat" and move on to the next choice.
Techniques must be used to keep the reader constantly interested, and keep "pulling" them deeper and deeper into the sales/landing page - and kept them totally interested all the way through it, or they leave in the middle. The letter also must rise above all the "noise" on the internet from all the other millions of web pages trying to sell things.
Then, if the prospect ever finally gets to the end of the sales letter, don't breathe easy and smile, don't count the money yet, we're still not anywhere near out of the woods. We now have another REALLY BIG PROBLEM.
The reader would like to procrastinate, it's human nature not to want to make a decision right now. They would like to be able to go away and think about it for a while. They are sure that they will come back later and buy, "just not right now". The problem is that statistics show that 95% of people that actually want to buy your product now, but leave the site to think it over, simply never return to buy. Therefore, if you do not push hard, real hard, with every motivational tool, strategy, and technique, that you can think of to cause them to buy right now, on the spot, if you let them escape, THE SPARSE SALES THAT THE LETTER ACTUALLY PRODUCES WILL JUST NOT BE WORTH THE EFFORT.
You want a top professional to craft your sales letter and/or landing page. The difference in financial rewards to you can be astounding. Some sales letters pull in millions of dollars. Some sales letters don't even pay for the cost of the space that they take up. WHICH DO YOU WANT? It mostly depends on who writes the letter.
So many people come to me to properly rewrite sales letters that they had paid other copywriters to write for them, that are just not pulling.
If you will read my feedback page, you will see that every one of my many clients is 100% satisfied with what I produced for them. That's unheard of in today's world. I am sure that I will totally please you too.
Best
Leonard
Leonard Friedman Consulting
Since 1975
"The Business Doctor"
When only the best will do
© 2008 all rights reserved
Payment Terms
****ELANCE ESCROW IS REQUIRED TO BE USED FOR ALL FEES****
Elance being what it is, I wind up doing lots of one time projects, for total strangers all over the world. Strangers whom I don't have any knowledge of their credit reputation, or how they pay (or don't pay) their bills. It's a wonderful opportunity, and I enjoy it very much, but it's a potential fee collection nightmare for me.
1 - When a project is successfully finished, I don't want to have to chase anyone half across the
continent, or across the globe, for payment.
2 - And you don't want someone running off with your money and not producing your project.
Elance has a perfect solution for both of us, it's their escrow account.
This is the safest for each of us. We are each then fully and safely protected while ALL the money for the entire project is held safely in escrow by Elance. I am sure that you fully understand that as long as ALL the money that is eventually going to be due me from working on the project is being safely held for me in that escrow account BEFORE I START WORKING, I feel totally safe, comfortable, and relaxed, working on the project for a total stranger no matter where on the planet they reside, or what their previous credit, and payment, history has been...
and you feel safe knowing that each specific payment is being held and will not be released to me without your specific permission to release it to me at the time each payment is due. And the final payment will not be released to me, until after you have seen the first draft of the work, and approved releasing the money. It's a win-win.
****MY 3 AVAILABLE FEE SCHEDULES****
1 - ON SET FEE PROJECTS - My Payment Terms are -
-- Full monies for the entire project placed safely into the
---Elance escrow account before work is started.
--- 50% is released to me from escrow before work is
--- started.
--- and the final 50% released to me at the time of delivery.
--
2 - ON NON SET FEE, or ongoing projects, and/or
-- projects that are difficult to estimate, ahead of time, how
-- much of my time will be required on your project... I am
-- paid for the time (hours) that I put into your project. My
-- fee is a prepaid block of 10 hours ($1,500) as a retainer
--against my billing rate of $150 per hour that I spend on
--your project, and you control the hours. If, and when,
--the10 prepaid hours are used up another block of 10
--hours may be prepaid by the client if the client desires to
--continue with my services. The client is under no
--obligation to continue with my services past the initial 10
--prepaid hours.
--
3 - MY MONTHLY COACHING & MENTORING PROGRAM
- WHERE WE SPEND UP TO AN HOUR A WEEK TOGETHER
- (via your choice of telephone or email)
-- My personal Coaching and Mentoring is only $695 per
-- month (month to month, paid in advance at the start of
-- each month). It includes up to 1 hour of my personal
-- coaching and/or mentoring per calendar week
-- (maximum of 4 hours per calendar month) via
-- telephone, or email. No obligation to continue on past
-- any one month paid for. This fee schedule can only be
-- used for my coaching and/or mentoring... if I am
-- producing any of the actual work for you, then use one
-- of the above fee schedules.
Elance being what it is, I wind up doing lots of one time projects, for total strangers all over the world. Strangers whom I don't have any knowledge of their credit reputation, or how they pay (or don't pay) their bills. It's a wonderful opportunity, and I enjoy it very much, but it's a potential fee collection nightmare for me.
1 - When a project is successfully finished, I don't want to have to chase anyone half across the
continent, or across the globe, for payment.
2 - And you don't want someone running off with your money and not producing your project.
Elance has a perfect solution for both of us, it's their escrow account.
This is the safest for each of us. We are each then fully and safely protected while ALL the money for the entire project is held safely in escrow by Elance. I am sure that you fully understand that as long as ALL the money that is eventually going to be due me from working on the project is being safely held for me in that escrow account BEFORE I START WORKING, I feel totally safe, comfortable, and relaxed, working on the project for a total stranger no matter where on the planet they reside, or what their previous credit, and payment, history has been...
and you feel safe knowing that each specific payment is being held and will not be released to me without your specific permission to release it to me at the time each payment is due. And the final payment will not be released to me, until after you have seen the first draft of the work, and approved releasing the money. It's a win-win.
****MY 3 AVAILABLE FEE SCHEDULES****
1 - ON SET FEE PROJECTS - My Payment Terms are -
-- Full monies for the entire project placed safely into the
---Elance escrow account before work is started.
--- 50% is released to me from escrow before work is
--- started.
--- and the final 50% released to me at the time of delivery.
--
2 - ON NON SET FEE, or ongoing projects, and/or
-- projects that are difficult to estimate, ahead of time, how
-- much of my time will be required on your project... I am
-- paid for the time (hours) that I put into your project. My
-- fee is a prepaid block of 10 hours ($1,500) as a retainer
--against my billing rate of $150 per hour that I spend on
--your project, and you control the hours. If, and when,
--the10 prepaid hours are used up another block of 10
--hours may be prepaid by the client if the client desires to
--continue with my services. The client is under no
--obligation to continue with my services past the initial 10
--prepaid hours.
--
3 - MY MONTHLY COACHING & MENTORING PROGRAM
- WHERE WE SPEND UP TO AN HOUR A WEEK TOGETHER
- (via your choice of telephone or email)
-- My personal Coaching and Mentoring is only $695 per
-- month (month to month, paid in advance at the start of
-- each month). It includes up to 1 hour of my personal
-- coaching and/or mentoring per calendar week
-- (maximum of 4 hours per calendar month) via
-- telephone, or email. No obligation to continue on past
-- any one month paid for. This fee schedule can only be
-- used for my coaching and/or mentoring... if I am
-- producing any of the actual work for you, then use one
-- of the above fee schedules.
Detailed Service Description
1 - MY SALES COPYWRITING
I write powerful direct response sales copy almost every single day.
I Have Written THOUSANDS!!! of:... Every Type Of Sales Collateral.
My sales writing attracts crowds of eager customers to my client's products and services... Like flies swarming to a candy bar... Or bears rushing to honey.
My ELANCE PORTFOLIO holds many samples of my work for your review.
For the past 30 years, my direct response sales copywriting has been the secret weapon of my clients... generating millions of dollars in sales for many of them.
I have improved existing sales for clients... As much as ten fold (1,000%)
100% of my clients are thrilled with the work I have done for them. Over 30 years, I have never had a dissatisfied client... which is unheard of in today's world.
Below are just a few of the hundreds of glowing feedback left for me by my raving fans... I have hundreds more for your review.
"I hired The Business Doctor to rewrite a 3,000 word sales letter that another copywriter had written, that wasn't converting. He turned it into a killer converting letter"
"He pushed my earnings over the top with awesome copy"
"Exceeded my expectations by far"
"The sales letter is brilliant, It is so good that my business partner wanted to buy his own product"
"A hard hitting sales letter that made our sales skyrocket"
"IT'S A MASTERPIECE"
"Killer Copywriter"
"The best eBook sales letter I've seen"
"You Are A Writing Genius"
"I was Blown Away with the Sales Letter"
"Fantastic"
MY 20 STEP SALES COPY FORMULA THAT I HAVE BEEN THE TOP DOG GURU IN WRITING FOR THE PAST 30 YEARS... HAS TAKEN ME MANY YEARS OF TESTING TO PERFECT INTO ACHIEVING THE HIGHEST CONVERSION RATES... TYPICALLY INCLUDES:
1. Instantly capture the prospects INTEREST AND ATTENTION with a powerful pulling headline, and sub headlines.
2. Keep pulling prospects deeper into the letter with EMOTIONAL lead copy
3. Appeal directly to the known motivations that cause people to buy
4. Provide clear sub headings all the way down the letter to keep the skimmers involved
5. Join the conversation that is now already going on in the prospects mind
6. Point out, remind, stir up, and/or agitate, the prospect about their PROBLEM(s)
7. Position the product as the perfect SOLUTION to these problems
8. FIRST appeal to the EMOTIONAL side of the prospects brain (the side of the brain that the prospect ACTUALLY FIRST MAKES THE DECISION TO BUY WITH) by showing the prospect emotionally how the product/service solves these problems for them
9. NEXT (after the emotional copy) then next appeal to the LOGICAL side of the prospects brain (the logical side of their brain MUST THEN MAKE THE PROSPECT FEEL JUSTIFIED about their initial emotional decision to buy the product. It must solidify their buying decision, make them feel that the decision was an intelligent one so that they can tell themselves, and others, that that they have made the right decision)
10. Produce a LOGICAL WHAT'S IN IT FOR THEM, point by point sales benefits presentation
11. Present your credentials. Why buy from us?
12. Provide social proof (testimonials, charts, news reprints etc.) if available
13. Clearly detail the offer
14. Act now; inject scarcity, or time limit (if defendable)
15. Remove final fears by giving a no risk guarantee (if available)
16. Very strong call to action (one or more)
17. Close with a recap & reminders
18. Entice them with several strong P.S.(s) at the end
19. urgency reminders
20. Give a final call to action
YOUR SATISFACTION IS ASSURED
My sales copywriting Includes:
-- A full month of unlimited revisions
-- The Word copy
-- Layout
-- Copy & paste graphics
-- Delivered in Word 2007
To your success
Leonard
Leonard Friedman Consulting
Since 1975
"The Business Doctor"
When only the best will do
© 2009 Leonard Friedman all rights reserved
I write powerful direct response sales copy almost every single day.
I Have Written THOUSANDS!!! of:... Every Type Of Sales Collateral.
My sales writing attracts crowds of eager customers to my client's products and services... Like flies swarming to a candy bar... Or bears rushing to honey.
My ELANCE PORTFOLIO holds many samples of my work for your review.
For the past 30 years, my direct response sales copywriting has been the secret weapon of my clients... generating millions of dollars in sales for many of them.
I have improved existing sales for clients... As much as ten fold (1,000%)
100% of my clients are thrilled with the work I have done for them. Over 30 years, I have never had a dissatisfied client... which is unheard of in today's world.
Below are just a few of the hundreds of glowing feedback left for me by my raving fans... I have hundreds more for your review.
"I hired The Business Doctor to rewrite a 3,000 word sales letter that another copywriter had written, that wasn't converting. He turned it into a killer converting letter"
"He pushed my earnings over the top with awesome copy"
"Exceeded my expectations by far"
"The sales letter is brilliant, It is so good that my business partner wanted to buy his own product"
"A hard hitting sales letter that made our sales skyrocket"
"IT'S A MASTERPIECE"
"Killer Copywriter"
"The best eBook sales letter I've seen"
"You Are A Writing Genius"
"I was Blown Away with the Sales Letter"
"Fantastic"
MY 20 STEP SALES COPY FORMULA THAT I HAVE BEEN THE TOP DOG GURU IN WRITING FOR THE PAST 30 YEARS... HAS TAKEN ME MANY YEARS OF TESTING TO PERFECT INTO ACHIEVING THE HIGHEST CONVERSION RATES... TYPICALLY INCLUDES:
1. Instantly capture the prospects INTEREST AND ATTENTION with a powerful pulling headline, and sub headlines.
2. Keep pulling prospects deeper into the letter with EMOTIONAL lead copy
3. Appeal directly to the known motivations that cause people to buy
4. Provide clear sub headings all the way down the letter to keep the skimmers involved
5. Join the conversation that is now already going on in the prospects mind
6. Point out, remind, stir up, and/or agitate, the prospect about their PROBLEM(s)
7. Position the product as the perfect SOLUTION to these problems
8. FIRST appeal to the EMOTIONAL side of the prospects brain (the side of the brain that the prospect ACTUALLY FIRST MAKES THE DECISION TO BUY WITH) by showing the prospect emotionally how the product/service solves these problems for them
9. NEXT (after the emotional copy) then next appeal to the LOGICAL side of the prospects brain (the logical side of their brain MUST THEN MAKE THE PROSPECT FEEL JUSTIFIED about their initial emotional decision to buy the product. It must solidify their buying decision, make them feel that the decision was an intelligent one so that they can tell themselves, and others, that that they have made the right decision)
10. Produce a LOGICAL WHAT'S IN IT FOR THEM, point by point sales benefits presentation
11. Present your credentials. Why buy from us?
12. Provide social proof (testimonials, charts, news reprints etc.) if available
13. Clearly detail the offer
14. Act now; inject scarcity, or time limit (if defendable)
15. Remove final fears by giving a no risk guarantee (if available)
16. Very strong call to action (one or more)
17. Close with a recap & reminders
18. Entice them with several strong P.S.(s) at the end
19. urgency reminders
20. Give a final call to action
YOUR SATISFACTION IS ASSURED
My sales copywriting Includes:
-- A full month of unlimited revisions
-- The Word copy
-- Layout
-- Copy & paste graphics
-- Delivered in Word 2007
To your success
Leonard
Leonard Friedman Consulting
Since 1975
"The Business Doctor"
When only the best will do
© 2009 Leonard Friedman all rights reserved
