Avenue Seven - Marketing and Brand Consultant
Outsourced Marketing Consultant and Design firm
Profile for:
Keywords
Username: dee2008
Minimum Hourly Rate: $15/hr
Location: India
Summary
Avenue Seven is a Marketing Strategy consulting group with over 9 years experience in both Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing. Avenue Seven specializes in Brand building, Marketing Communications and Lead Generation activities to fulfill clients' local & international strategies and has worked with Fortune 500 companies.
From brand positioning, value creation and awareness, market segmentation and consumer targeting studies to marketing research and advertising - Avenue Seven is a professional consultancy that moves an organization from being purely sales driven to being a high value marketing driven organization. This translates into higher perceived value and in return, consumer loyalty and competitive advantage.
From brand positioning, value creation and awareness, market segmentation and consumer targeting studies to marketing research and advertising - Avenue Seven is a professional consultancy that moves an organization from being purely sales driven to being a high value marketing driven organization. This translates into higher perceived value and in return, consumer loyalty and competitive advantage.
Experience
About Me
Profile Type: Individual
Year Founded: 2002
Number of Employees: 1
A marketing specialist who understands all facets of marketing communications and brand building with a solid track record in developing and implementing strategic, results-oriented programs and initiatives.
I have worked extensively in advertising (as a Partner of a design studio and Key Account Manager), and with a low cost airline as a marketing communications specialist.
Specializes in a broad range of marketing activities like market segmentation, branding, brand positioning, event management, direct marketing, interactive marketing, collateral development, media buying/planning, alliances & partnerships marketing etc.
Some of my core skills are;
>>>> Setting the direction for all global marketing communication and customer acquisition programs and initiatives
>>>> Develop, manage and execute marketing communication activities through use of multiple resources such as advertising agencies, design agencies, vendors for BTL activities etc
>>>> Work closely with the clients to develop communication strategies that establish and reinforce the desired positioning, maximize brand visibility and generate leads
>>>> Develop customer case studies and testimonials for use in the media
>>>> Develop and deliver marketing communications strategy and communication plan consistent with the Company's and Brand's image and values to ensure brand recall in targeted customer segments
>>>> Develop and administer effective marketing support to Sales teams including sales kits, promotional events, marketing collateral and customized customer initiatives
I have worked extensively in advertising (as a Partner of a design studio and Key Account Manager), and with a low cost airline as a marketing communications specialist.
Specializes in a broad range of marketing activities like market segmentation, branding, brand positioning, event management, direct marketing, interactive marketing, collateral development, media buying/planning, alliances & partnerships marketing etc.
Some of my core skills are;
>>>> Setting the direction for all global marketing communication and customer acquisition programs and initiatives
>>>> Develop, manage and execute marketing communication activities through use of multiple resources such as advertising agencies, design agencies, vendors for BTL activities etc
>>>> Work closely with the clients to develop communication strategies that establish and reinforce the desired positioning, maximize brand visibility and generate leads
>>>> Develop customer case studies and testimonials for use in the media
>>>> Develop and deliver marketing communications strategy and communication plan consistent with the Company's and Brand's image and values to ensure brand recall in targeted customer segments
>>>> Develop and administer effective marketing support to Sales teams including sales kits, promotional events, marketing collateral and customized customer initiatives
Payment Terms
Payment terms for short projects and long term projects differ.
Short term or low value projects -
50% on Proof of Concept and balance 50% on delivery.
Long term or high value projects -
Milestone based payment at pre-agreed 25%, 50%, 75% stages of project.
Short term or low value projects -
50% on Proof of Concept and balance 50% on delivery.
Long term or high value projects -
Milestone based payment at pre-agreed 25%, 50%, 75% stages of project.
Detailed Service Description
Avenue Seven provides in-depth services around the 7 pillars of a successful marketing organization for national and multinational organizations.
>>> Brand Positioning
>>> Marketing Mix and Metrics
>>> Advertising and Promotions
>>> Go-to-market Communication Collateral
>>> Strategic Design and Identity development
>>> Lead Generation
>>> Market research and marketing reports
>>> Brand Positioning
>>> Marketing Mix and Metrics
>>> Advertising and Promotions
>>> Go-to-market Communication Collateral
>>> Strategic Design and Identity development
>>> Lead Generation
>>> Market research and marketing reports
Credentials
References
Jim Creech - Personal Reference - 2008
Date Verified: June 11, 2008
Jim Creech - Amputee Helper, Executive Director
Provided Jim Creech with writing and design services for the Amputee Helper newsletter and website. Currently working as a virtual assistant for minor issues and proactive support.
Date Verified: June 11, 2008
Jim Creech - Amputee Helper, Executive Director
Provided Jim Creech with writing and design services for the Amputee Helper newsletter and website. Currently working as a virtual assistant for minor issues and proactive support.
Education
Indian Institute of Management - Indore, Post Graduate Certificate Program in Management
Date Verified: June 11, 2008
2007 - 2008
Date Verified: June 11, 2008
2007 - 2008
Golden Valley Institute of Engineering, Bachelors Degree in Mechanical Engineering
1995 - 1999
1995 - 1999
