Words, Inc.

  Professional
Guerrilla Marketing. Explosive Results.
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Keywords

SEO/SEM copywriting
newsletters
website text
sales copy
SEO site analysis
copywriting
Username: wordsinc
Location: United States, CT, Newtown

Summary

Paul Lalley is a copywriter, editor, media developer, publisher and SEO/SEM consultant with 35 years of boots-on-the-ground experience. He's published over 300 articles and books for numerous companies and publishing houses.

Also long-time experience in traditional and digital marketing, combining the best of the two.

Please Google: webwordslinger for the latest in content development and SEO/M activities.

Memberships:

Elance Premium Author

SEOmoz.org

1st Google Mastery Group

Internet Experts Live.com

Founder, Freelance Web Writers Association

Helium.com Premier Writer

member Helium Writers Group

member Salesblog.com

Ezine.com designated Expert Writer

The Masterminds' Round Table

Founder, Web Writer Boot Camp (not for sissies)

Experience

Skills

Self-rated
Tested More Info
Elance Admission Test
Not Required
More Info
Advertising Skills
English Basic Skills (U.S. Version)
English Editing Skills - Chicago Style (U.S. Version)
English Grammar
Management Skills
Public Relations Skill
SEO/SEM
Technical Writing Skills

Employment

Words, Inc.
Date Verified: October 09, 2004
1979-2004 - Owner
Educational Directions, Inc.
1974-1979 - Managing Editor

About Me

Profile Type: Individual
Year Founded: 1979
Number of Employees: 1
I'm an experienced, seasoned, creative professional in the design, writing and production of all print and nonprint media. Recently published titles include:

"Log on For Success: Using Internet Job Sites"
"Furnishing on a Shoestring"
"Food Safety: From Market to Plate"
"Home Safety: Prevention and Preparation"
"House Cleaning 101"
"PowerLearning: Supercharge Your Study Time"
"Skills for Better Living" (3 volumes)
Caboodle: the interactive kids' magazine
Directions: Book-Based Character Education

I have maintained solid, long-term business relations with numerous education and training publishers because I exceed their expectations and those of their end-users.

Payment Terms

Terms are flexible and depend on the nature of the project.

Detailed Service Description

Paul Lalley is an SEO/SEM writer, editor, media developer, publisher and consultant. He has produced more than 300 articles on SEO and has optimized dozens of websites.

Professional Awards:

Gold Medal
New York International Film and TV Festival

Gold Medal
Houston International Film Festival

Gold Medal
National Educational Film Festival

Gold Medal
National Council on Family Relations

"Best of the Year" - Learning magazine

"Best of the Year" - Previews magazine

Gold Medal
Society for Technical Communication
-- ...and many more



Product Reviews

Coping with Death and Divorce
"Best of the Year" - Learning magazine

Good School Behavior
"Teachers will be delighted to have this upbeat series." - School Library Journal

A Kid's Guide to Families - 5 stars
"School libraries looking for a video for early elementary students on the
importance of the family would be well served by purchasing this fine video."
- Video Rating Guide

A Kid's Guide to Family Changes - 5 stars
"(The program's) treatment of the issues is sensitive and meaningful. Suggestions for dealing with children's concerns and feelings are realistic, reasonable and innovative."
- Video Rating Guide

Getting Along In School
"Bright, colorful illustrations, snappy musical introductions, and pleasant narration give viewers an enjoyable listening and viewing experience."
--School Library Journal

Guide to Personal Behavior
"Highly recommended"
- Video Rating Guide

Fighting and Bullying
"...the program helps students understand why such behavior is so destructive. Outstanding"
--Media Index

Vandalism and Stealing
"The examples are realistic...the presentation is effective."
- Previews

Understanding Yourself
"Technical aspects were excellent."
- Puget Sound Council

Understanding Your Feelings
"a valuable tool..." - Booklist

A Kid's Guide to Scary Things
"...the technical qualities of the series are excellent...reassuring, catchy and appealing." - Booklist

Decisions
"The ideas are well-presented in an instructional manner."
- School Library Journal

Developing Self-Confidence
"Well written...production values are excellent...creatively sensitive."
- Media Index

Additional product reviews are available upon request.


Credentials

Certifications
State of Connecticut, Teaching Certificate/K-12 Media Specialist
Awarded: 1974
References
Twila Sears - Personal Reference
Meridian Education Corporation, Senior Editor
Author worked with Ms. Sears for 12 years providing editorial and media development services for this educational publisher until company merged with Cambridge Corp.
Dave Brown - Personal Reference
Date Verified: October 09, 2004
Active Video Productions, President
Author has worked with Active Video since 1998 providing editorial and media design services.
Tony Matturro - Personal Reference
Date Verified: October 07, 2004
Communications Skills, Inc., President
Author has worked with Tony Matturro at two different companies as content designer, writer and developer. Solid, long-term working relationship.
Education
Southern Connecticut State University, Bachelor of Science, Library Science
Date Verified: October 09, 2004
1972 - 1975
My Elance URL
 
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Member Since:
Oct 2004
Last Sign-In:
Feb 09, 2010
Last Feedback:
Feb 06, 2010
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