Keywords
Username: wordPL
Location: Pakistan, Sindh, Karachi
Summary
First impressions are crucial. So at WordPL we ensure that all our communication with you, from the very first bid proposal to project completion and everything in between, is timely, friendly and thoroughly professional. To us, a client's satisfaction is desirable, while a customer's delight is heart-warming.
We only bid on projects where we have either a deep understanding and experience of the subject matter or when we feel qualified to conduct relevant research on the topic. We also go the extra mile to help our clients get more value from our services, such as consultative advice, basic administrative tasks and revisions for no extra charge!
We only bid on projects where we have either a deep understanding and experience of the subject matter or when we feel qualified to conduct relevant research on the topic. We also go the extra mile to help our clients get more value from our services, such as consultative advice, basic administrative tasks and revisions for no extra charge!
Experience
Employment
360training
Date Verified: March 03, 2009
2002-2006 - Lead Instructional Designer/Content Manager
In this position I had been involved in both the macro issues, such as online course design and development of pedagogical instructional strategies, to the micro issues such as editing, proofreading, and ensuring consistency in style and application of online instructional design for courses in the business and real estate sector.
Specifically, I have:
- Worked closely with writers, editors and subject matter experts to design and develop course structure and content, including quizzes, assessments and case studies
- Developed interactive e-learning elements for content, such as games, simulations, animations, graphics, and videos
- Worked in conjunction with multimedia specialists to develop interface design, layout, navigation and storyboards for online course content
- Implemented effective communication and resource sharing strategies and streamlined process flows between Austin and PK offices
- Initiated and implemented training and development plans for new tools and technologies (including authoring tool), and new work practices
- Determined hiring and recruitment criteria for Instructional Designers and implemented testing and training plan for new employees
Date Verified: March 03, 2009
2002-2006 - Lead Instructional Designer/Content Manager
In this position I had been involved in both the macro issues, such as online course design and development of pedagogical instructional strategies, to the micro issues such as editing, proofreading, and ensuring consistency in style and application of online instructional design for courses in the business and real estate sector.
Specifically, I have:
- Worked closely with writers, editors and subject matter experts to design and develop course structure and content, including quizzes, assessments and case studies
- Developed interactive e-learning elements for content, such as games, simulations, animations, graphics, and videos
- Worked in conjunction with multimedia specialists to develop interface design, layout, navigation and storyboards for online course content
- Implemented effective communication and resource sharing strategies and streamlined process flows between Austin and PK offices
- Initiated and implemented training and development plans for new tools and technologies (including authoring tool), and new work practices
- Determined hiring and recruitment criteria for Instructional Designers and implemented testing and training plan for new employees
About Us
Profile Type: Business
Number of Employees: 9 or fewer
WordPL is a writing, research and instructional design company. Our team consists of resourceful researchers, detail-oriented designers and compelling and passionate writers, all of whom share a strong sense of ethics. We're a group of like-minded individuals who love to bounce ideas off of each other and work in a fun, yet competitive style.
WordPL is led by Salma Jafri - MBA, writer, instructional designer, trainer, mother, wife, businessowner, manager. And not necessarily in that order! Salma's greatest qualities are those of exquisite attention to detail, going the extra mile and strict adherence to professionalism. She has written articles for newspapers, blogs for her personal site and facebook page, technical guides and marketing plans for employers and courses for e-learning. She has 8+ years of experience in the field and is looking to expand into e-learning and training presentations in the near future.
Mudeeha has an MBA and has taught finance and economics courses at college level for more than seven years. In addition to conducting research and preparing instructional material, she has been involved in training business professionals. She can vary her style and tone to suit the client's needs and can handle a range of assignments including business writing, web page content and creative writing.
Shenila has an MBA with a concentration in finance and marketing and is also currently pursuing a CGA (Certification of General Accountants). Her experience of working as a Senior Equity Research Analyst for a Merrill Lynch affiliate has honed her ability to analyze complex data and communicate/distill it accurately and effectively into laymen's terms. She has a sharp eye for detail, an enormous appetite for challenge, and can prioritize tasks and manage strict deadlines. She had also worked in a supervisory capacity for professionals, and has conducted both in-class orientations and on-the-field training sessions. A diligent mother of two girls, her interests include painting with soft pastels, gardening, cake decorating, and a whole lot of reading.
Huma's forte is journalistic writing. She has been working as a journalist and freelance writer for over six years now, writing on everything from music to literature to politics for various publications, blogs and e-zines. An avid blogger, she has an aptitude for research, a bubbly personality, and a creative writing style.
WordPL is led by Salma Jafri - MBA, writer, instructional designer, trainer, mother, wife, businessowner, manager. And not necessarily in that order! Salma's greatest qualities are those of exquisite attention to detail, going the extra mile and strict adherence to professionalism. She has written articles for newspapers, blogs for her personal site and facebook page, technical guides and marketing plans for employers and courses for e-learning. She has 8+ years of experience in the field and is looking to expand into e-learning and training presentations in the near future.
Mudeeha has an MBA and has taught finance and economics courses at college level for more than seven years. In addition to conducting research and preparing instructional material, she has been involved in training business professionals. She can vary her style and tone to suit the client's needs and can handle a range of assignments including business writing, web page content and creative writing.
Shenila has an MBA with a concentration in finance and marketing and is also currently pursuing a CGA (Certification of General Accountants). Her experience of working as a Senior Equity Research Analyst for a Merrill Lynch affiliate has honed her ability to analyze complex data and communicate/distill it accurately and effectively into laymen's terms. She has a sharp eye for detail, an enormous appetite for challenge, and can prioritize tasks and manage strict deadlines. She had also worked in a supervisory capacity for professionals, and has conducted both in-class orientations and on-the-field training sessions. A diligent mother of two girls, her interests include painting with soft pastels, gardening, cake decorating, and a whole lot of reading.
Huma's forte is journalistic writing. She has been working as a journalist and freelance writer for over six years now, writing on everything from music to literature to politics for various publications, blogs and e-zines. An avid blogger, she has an aptitude for research, a bubbly personality, and a creative writing style.
Payment Terms
Payment usually depends upon the specifics of a particular project and it's delivery timeframe. However, in general, we prefer 100% funds in escrow for projects less than $500. For large projects funding depends upon milestones and timeframes.
Please note that Escrow is preferred for all projects.
Please note that Escrow is preferred for all projects.
Detailed Service Description
The following are our areas of specialty:
- Web content development
- Instructional design
- Creative and informational articles
- Academic papers
- Course material
- Business writing
- Sales writing
- Newsletters
- E-Books
- Blogs
- Presentations
- Training content
- Press releases
- Assessments & quizzes
- Feature writing
- Web content development
- Instructional design
- Creative and informational articles
- Academic papers
- Course material
- Business writing
- Sales writing
- Newsletters
- E-Books
- Blogs
- Presentations
- Training content
- Press releases
- Assessments & quizzes
- Feature writing
Credentials
Certifications
American Society for Training & Development (ASTD), E-learning instructional design certificate
Awarded: 2005
Awarded: 2005
References
Ed Sattar - Personal Reference - 2002
360training, CEO
Worked at 360training, an American e-learning firm for 4 years, initially as an Instructional Designer and later being promoted to Lead Instructional Designer/Content Manager.
360training, CEO
Worked at 360training, an American e-learning firm for 4 years, initially as an Instructional Designer and later being promoted to Lead Instructional Designer/Content Manager.
Education
Institute of Business Administration, Masters of Business Administration (MBA)
1997 - 1999
1997 - 1999
