Keywords
Username: sdonlinemarketing
Location: United States, CA, San Diego
Summary
eBoost Consulting is the only digital marketing consulting firm of its kind. Leveraging our practical experience in a multitude of business industries and our national reputation as thought-leaders in digital marketing, we look beyond standard solutions and develop customized online marketing insights.
METHODOLOGY
We are entirely outcome-based - it's about getting results and nothing else. Our aim here is to apply practical, methodical systems to get real-world results. To-date, we supply three service levels - i. Consulting ii. Training iii. Execution - over 15 areas of practice which include but not are limited to:
- Marketing Strategy Planning
- Analytics & Performance Planning
- Social Media Marketing
- Search Engine Optimization
- Pay-Per-Click Marketing
- Email Marketing
- Ecommerce Marketing
- Customer Research
- Conversion Design
METHODOLOGY
We are entirely outcome-based - it's about getting results and nothing else. Our aim here is to apply practical, methodical systems to get real-world results. To-date, we supply three service levels - i. Consulting ii. Training iii. Execution - over 15 areas of practice which include but not are limited to:
- Marketing Strategy Planning
- Analytics & Performance Planning
- Social Media Marketing
- Search Engine Optimization
- Pay-Per-Click Marketing
- Email Marketing
- Ecommerce Marketing
- Customer Research
- Conversion Design
Experience
About Us
Profile Type: Business
Year Founded: 2005
Number of Employees: 9 or fewer
eBoost Consulting works with companies across all industries to develop unique, customized and comprehensive online marketing services. Our perspective and methodology are proven to deliver results.
We take an outcome-based approach to digital marketing. Meaning, our strategies and tactics (see bio) are current to time and adjust based on results. Where some situations call for practical approaches, others may require innovative strategies. Our frequent exposure to diverse situations allow us the ability to make the right call at the right time.
We take an outcome-based approach to digital marketing. Meaning, our strategies and tactics (see bio) are current to time and adjust based on results. Where some situations call for practical approaches, others may require innovative strategies. Our frequent exposure to diverse situations allow us the ability to make the right call at the right time.
Payment Terms
We request full payment in escrow prior to beginning work on a project. Escrow is released only after full completion of the project.
In some cases, where there is a Setup phase and then an Ongoing Application, we may request escrow be released according to Milestones. Those will be negotiated on a case by case basis.
In some cases, where there is a Setup phase and then an Ongoing Application, we may request escrow be released according to Milestones. Those will be negotiated on a case by case basis.
Detailed Service Description
Please note this description covers 4 of our 15 areas of practice. For a comprehensive understanding and listing, please refer to our website.
MARKETING STRATEGY
A successful strategy is one that is challenging and achievable in speed and sequence. One of the problems with off-the-shelf marketing plans is that they are created for the masses, not the individual company with unique requirements and constraints.
We focus heavily on rigorous problem-solving analysis. Universally, we strive for a minimum of 70% data and a maximum of 30% intuition to frame each business case. The result of this problem solving analysis is summarily captured in one sentence describing the most critical business problem and one sentence describing our initial hypothesis to solve that problem.
Our strategy design maintains four key attributes that determine success:
* Time
* Scope
* Cost
* Resources
Tactics will be recommended in accordance.
SEO
At eBoost, we take a methodical approach to SEO services. Before doing anything, we run through a comprehensive analysis of your site and your competitors' sites. We survey where you are now and what it will take to get you where you need to go.
SEO, the eBoost Way, breaks down like this:
* Keyword Research
* On Page Optimization
* Content Creation
* Link Building
Everything is based on the Keyword Research. We are looking for keywords that are relevant to your consumers, have a relatively high search volume and relatively low competition. We need to balance those three factors to find the perfect keywords to optimize your site for. Luckily, we have the EKS (eBoost Keyword Strength) formula to help us do just that. Once the keywords are chosen, we create your customized SEO Guide. This is where On Page Optimization comes in. We use our keywords in prominent HTML elements on the appropriate pages of your website while taking into account the users of the site as well as the search engines. We also make sure your website adheres to all SEO best practices both on site and off. This includes ongoing:
* Analysis
* Updated Keyword Research
* Updated On Page Optimization
* Link Building
* Reporting
We create a customized SEO plan for each client and then revisit that plan every month to make sure the strategy is still relevant and effective. There are no pre-made packages or buckets to get dumped into here.
PPC
We take a comprehensive approach to Pay-Per-Click advertising that includes all of the following elements to ensure success:
* Keyword selection research and evaluation
* Campaign strategy and analysis
* Campaign performance and conversion tracking
* Bid management and strategy
* Ad copywriting
* Landing page consultation and optimization
EMAIL MARKETING
We approach email from a top level strategy perspective and integrate your campaign with your most important business and marketing goals.
We start with the design process, which takes into consideration your brand's look and feel and combines it with web reading patterns, email user behaviors, persuasion architecture and other considerations. Once we have the layout and context just right we start with the best practices for content including Sender, Subject Line, Content, Links, Tracking, Sharing/Forwarding/SWYN Links, Rendering, Images, CAN-SPAM Compliance.
When you encompass all these important details into an email marketing campaign, you are able to send targeted and relevant content that your audience wants to receive and share. The growth potential is like no other digital marketing service.
Even if your message is perfect, we never stop testing. In order to make sure that we are constantly improving the engagement of your customers we proactively employ tactics like A/B or Sequential Subject Line Testing, dynamic content, smart list segmentation, preference management, list hygiene and list building.
MARKETING STRATEGY
A successful strategy is one that is challenging and achievable in speed and sequence. One of the problems with off-the-shelf marketing plans is that they are created for the masses, not the individual company with unique requirements and constraints.
We focus heavily on rigorous problem-solving analysis. Universally, we strive for a minimum of 70% data and a maximum of 30% intuition to frame each business case. The result of this problem solving analysis is summarily captured in one sentence describing the most critical business problem and one sentence describing our initial hypothesis to solve that problem.
Our strategy design maintains four key attributes that determine success:
* Time
* Scope
* Cost
* Resources
Tactics will be recommended in accordance.
SEO
At eBoost, we take a methodical approach to SEO services. Before doing anything, we run through a comprehensive analysis of your site and your competitors' sites. We survey where you are now and what it will take to get you where you need to go.
SEO, the eBoost Way, breaks down like this:
* Keyword Research
* On Page Optimization
* Content Creation
* Link Building
Everything is based on the Keyword Research. We are looking for keywords that are relevant to your consumers, have a relatively high search volume and relatively low competition. We need to balance those three factors to find the perfect keywords to optimize your site for. Luckily, we have the EKS (eBoost Keyword Strength) formula to help us do just that. Once the keywords are chosen, we create your customized SEO Guide. This is where On Page Optimization comes in. We use our keywords in prominent HTML elements on the appropriate pages of your website while taking into account the users of the site as well as the search engines. We also make sure your website adheres to all SEO best practices both on site and off. This includes ongoing:
* Analysis
* Updated Keyword Research
* Updated On Page Optimization
* Link Building
* Reporting
We create a customized SEO plan for each client and then revisit that plan every month to make sure the strategy is still relevant and effective. There are no pre-made packages or buckets to get dumped into here.
PPC
We take a comprehensive approach to Pay-Per-Click advertising that includes all of the following elements to ensure success:
* Keyword selection research and evaluation
* Campaign strategy and analysis
* Campaign performance and conversion tracking
* Bid management and strategy
* Ad copywriting
* Landing page consultation and optimization
EMAIL MARKETING
We approach email from a top level strategy perspective and integrate your campaign with your most important business and marketing goals.
We start with the design process, which takes into consideration your brand's look and feel and combines it with web reading patterns, email user behaviors, persuasion architecture and other considerations. Once we have the layout and context just right we start with the best practices for content including Sender, Subject Line, Content, Links, Tracking, Sharing/Forwarding/SWYN Links, Rendering, Images, CAN-SPAM Compliance.
When you encompass all these important details into an email marketing campaign, you are able to send targeted and relevant content that your audience wants to receive and share. The growth potential is like no other digital marketing service.
Even if your message is perfect, we never stop testing. In order to make sure that we are constantly improving the engagement of your customers we proactively employ tactics like A/B or Sequential Subject Line Testing, dynamic content, smart list segmentation, preference management, list hygiene and list building.
