Keywords
Username: susanisk
Location: United States, St. Louis
Summary
I can help you integrate your current marketing efforts with the latest digital communications technologies. I am happy to meet with you to discuss your marketing goals and recommend how you can apply social media and other digital methods to meet those goals.
Visit www.susanisk.com to learn more about me!
Visit www.susanisk.com to learn more about me!
Experience
Employment
Standing Partnership
2007-2009 - Associate
Member of 11 client teams supporting the development and execution of corporate communications campaigns with an emphasis on new media. Developed social media components of communications plans and assisted in implementation for clients. Designed and administer client blogs. Researched and wrote news releases, media alerts, fact sheets, backgrounders, newsletters, and web content for clients in diverse industries. Developed and managed relationships with local and industry-specific media resulting in effective coverage. Prepared project status reports.
Designed targeted social media campaigns for Fortune 500 and other clients in real estate, transportation/logistics, marketing/customer research/incentive solutions, hospitality, retail, nonprofit community service/educational organizations and other industries.
2007-2009 - Associate
Member of 11 client teams supporting the development and execution of corporate communications campaigns with an emphasis on new media. Developed social media components of communications plans and assisted in implementation for clients. Designed and administer client blogs. Researched and wrote news releases, media alerts, fact sheets, backgrounders, newsletters, and web content for clients in diverse industries. Developed and managed relationships with local and industry-specific media resulting in effective coverage. Prepared project status reports.
Designed targeted social media campaigns for Fortune 500 and other clients in real estate, transportation/logistics, marketing/customer research/incentive solutions, hospitality, retail, nonprofit community service/educational organizations and other industries.
CBS News
2006-2006 - Intern - Newspath Division
Gained in-depth understanding of national news network operations. One of
only 70 interns selected from 1000+ applicants for this competitive internship
opportunity.
-Performed a wide range of assignments: wrote news pieces and scripts, logged tapes, coordinated scripts, conducted research and preliminary interviews, assisted during shoots, selected footage, answered viewer mail, and other duties.
-Authored pieces that were distributed daily on national satellite feeds to CBS affiliates, including the daily "This Day in History" piece.
-Elected as team leader for production of a well-received news piece produced by a 7-member team of interns.
2006-2006 - Intern - Newspath Division
Gained in-depth understanding of national news network operations. One of
only 70 interns selected from 1000+ applicants for this competitive internship
opportunity.
-Performed a wide range of assignments: wrote news pieces and scripts, logged tapes, coordinated scripts, conducted research and preliminary interviews, assisted during shoots, selected footage, answered viewer mail, and other duties.
-Authored pieces that were distributed daily on national satellite feeds to CBS affiliates, including the daily "This Day in History" piece.
-Elected as team leader for production of a well-received news piece produced by a 7-member team of interns.
Fox 2 - KTVI
2006-2006 - Production Assistant & Newsroom Intern
Initially brought on board as an intern and hired as a production assistant. Learned best practices for PR professionals to reach the media and generate coverage. Served as liaison among viewers, public relations professionals, and programming production.
-Involved in production of morning and mid-day newscasts: gathered news, wrote and/or proofread scripts, and ran teleprompter.
-Helped the station monitor online reaction to a sensational news story where KTVI was the only media on the scene.
-Contributed to the accurate reporting of an election. Stationed at St. Louis County Board of Elections and reported to Assignment Desk on elections returns.
2006-2006 - Production Assistant & Newsroom Intern
Initially brought on board as an intern and hired as a production assistant. Learned best practices for PR professionals to reach the media and generate coverage. Served as liaison among viewers, public relations professionals, and programming production.
-Involved in production of morning and mid-day newscasts: gathered news, wrote and/or proofread scripts, and ran teleprompter.
-Helped the station monitor online reaction to a sensational news story where KTVI was the only media on the scene.
-Contributed to the accurate reporting of an election. Stationed at St. Louis County Board of Elections and reported to Assignment Desk on elections returns.
About Me
Profile Type: Individual
Number of Employees: 1
Creative, high-level strategic-thinking communications professional well versed in new/emerging media technologies to reach new markets and build visibility for business expansion and to gain competitive business advantage. Excel in integrating social media with traditional communications combined with the judgment to know which channel is most effective in reaching target audience. Bachelor's degree in political science.
Credentials
References
Kathleen Souder - Personal Reference
Standing Partnership, Account Coordinator
Susan is very detail-oriented and meticulous in all of her work. She is extremely knowledgeable about technology and new media, and is able to turn this knowledge into solid, strategic solutions for her clients. She is a highly motivated individual and throws herself into all of her work.
Standing Partnership, Account Coordinator
Susan is very detail-oriented and meticulous in all of her work. She is extremely knowledgeable about technology and new media, and is able to turn this knowledge into solid, strategic solutions for her clients. She is a highly motivated individual and throws herself into all of her work.
Pat Simpson - Personal Reference
Parents as Teachers National Center, Marketing Communications Director
Susan knows more about innovative communication technology than anyone I know (except maybe Geek Dave), and she's patient about explaining it, too. Got a techie tactical question? Susan knows how to tackle it. Case closed.
Parents as Teachers National Center, Marketing Communications Director
Susan knows more about innovative communication technology than anyone I know (except maybe Geek Dave), and she's patient about explaining it, too. Got a techie tactical question? Susan knows how to tackle it. Case closed.
Kerry Hassen - Personal Reference
Delaware North Companies, Senior Manager of Corporate Communications, Delaware North Companies
Susan served as a member of the public relations team for Delaware North Companies. Her extensive knowledge of web 2.0 and social media was invaluable to us. She was enthusiastic and knowledgeable and serviced our organization well.
Delaware North Companies, Senior Manager of Corporate Communications, Delaware North Companies
Susan served as a member of the public relations team for Delaware North Companies. Her extensive knowledge of web 2.0 and social media was invaluable to us. She was enthusiastic and knowledgeable and serviced our organization well.
John Cass - Personal Reference
Consultant, Online Marketer & Author of Strategies & Tools For Corporate Blogging
Susan is an expert in social media marketing, using blogs, twitter and other forms of social media. I can highly recommend her expertise in the field of public relations and social media.
Consultant, Online Marketer & Author of Strategies & Tools For Corporate Blogging
Susan is an expert in social media marketing, using blogs, twitter and other forms of social media. I can highly recommend her expertise in the field of public relations and social media.
Nicholas Gangadharan - Personal Reference
The Bright Guys, Lead Consultant
Susan and I have been classmates, colleagues and now, business partners since 2000. Susan is the most well-rounded, analytical (yet creative) person I know. There aren't many people in this world who can follow an 80 page thesis on elections with a completely stylized Web site. Susan's intellectual capacity is unmatched. It has been a privilege to work with her in various capacities over the past 9 years; I can't wait to see what she does next. It wouldn't surprise me if she rules the world.
The Bright Guys, Lead Consultant
Susan and I have been classmates, colleagues and now, business partners since 2000. Susan is the most well-rounded, analytical (yet creative) person I know. There aren't many people in this world who can follow an 80 page thesis on elections with a completely stylized Web site. Susan's intellectual capacity is unmatched. It has been a privilege to work with her in various capacities over the past 9 years; I can't wait to see what she does next. It wouldn't surprise me if she rules the world.
Beth Minnigerode - Personal Reference
Standing Partnership, Manager
Susan is a social media guru - we're so glad to have her on our team!
Standing Partnership, Manager
Susan is a social media guru - we're so glad to have her on our team!
Faith Sandler - Personal Reference
The Scholarship Foundation of St. Louis, Executive Director
Susan is smart and careful. She knows social media and is thoughtful about nonprofit marketing strategies. She's a very good listener, and I recommend her highly.
The Scholarship Foundation of St. Louis, Executive Director
Susan is smart and careful. She knows social media and is thoughtful about nonprofit marketing strategies. She's a very good listener, and I recommend her highly.
Mistie Thompson - Personal Reference
Standing Partnership, Vice President
Susan is an excellent addition to the Standing team. Her knowledge of social media is unmatched, and she brings a fresh, creative perspective to every team on which she works.
Standing Partnership, Vice President
Susan is an excellent addition to the Standing team. Her knowledge of social media is unmatched, and she brings a fresh, creative perspective to every team on which she works.
Tammy Stankey - Personal Reference
Standing Partnership, Vice President
Susan has worked with me on a number of teams at Standing. She loves a new challenge, is eager to share ideas and thoughts and is a whiz at using social media tools. Besides all that, she is simply fun to work with!
Standing Partnership, Vice President
Susan has worked with me on a number of teams at Standing. She loves a new challenge, is eager to share ideas and thoughts and is a whiz at using social media tools. Besides all that, she is simply fun to work with!
Education
Washington University in St. Louis, M.B.A.
2009 - 2009
2009 - 2009
Kenyon College, B.A. - Political Science
2003 - 2007
2003 - 2007
New York University in Paris, French Foreign Study Program
2005 - 2005
2005 - 2005
