Chrissy Coleman
Professional Writer, Editor, Presentation Designer
Profile for:
Keywords
Username: chrissycoleman
Minimum Hourly Rate: $40/hr
Location: United States, CA, Studio City
Summary
The right words pique interest.
And how they are presented make the sale.
Whether you are selling products and services online, in print, or during a face-to-face presentation, having the right words, in the right order, with the right images is the difference between success and try, try again.
Let my 12 years of experience creating truly compelling content in print, Web, corporate presentations, and non-fiction manuscripts and e-books go to work for you.
My expertise spans multiple industries . . .
* Computers & Information Technology
* Science & Medicine
* Environmental Conservation & Renewable Energy
* Psychology & Self-Help
* Health & Beauty
* Consumer Entertainment
. . . and multiple formats:
* High-conversion site copy
* White papers and reports
* PowerPoint presentations
* Non-fiction manuscripts
* E-books
* Newsletters
* Direct mail
* Ad campaigns
And how they are presented make the sale.
Whether you are selling products and services online, in print, or during a face-to-face presentation, having the right words, in the right order, with the right images is the difference between success and try, try again.
Let my 12 years of experience creating truly compelling content in print, Web, corporate presentations, and non-fiction manuscripts and e-books go to work for you.
My expertise spans multiple industries . . .
* Computers & Information Technology
* Science & Medicine
* Environmental Conservation & Renewable Energy
* Psychology & Self-Help
* Health & Beauty
* Consumer Entertainment
. . . and multiple formats:
* High-conversion site copy
* White papers and reports
* PowerPoint presentations
* Non-fiction manuscripts
* E-books
* Newsletters
* Direct mail
* Ad campaigns
Experience
Employment
Freelance Writer and Editor
2007-Present - Communications Freelancer
Write and edit copy (short and long-form) for various sites, companies, and publications. Advise Web clients on clear, compelling, and brand-consistent content to drive traffic and develop consumer relationships. Pitch stories and submit articles and cartoons to local and national publications. Clients include Disney, Kaiser Permanente, Evite.com, Robbins Bros., City of Hope, IndyMac Bank, Microsoft, and Los Angeles-based trade publication Working World.
2007-Present - Communications Freelancer
Write and edit copy (short and long-form) for various sites, companies, and publications. Advise Web clients on clear, compelling, and brand-consistent content to drive traffic and develop consumer relationships. Pitch stories and submit articles and cartoons to local and national publications. Clients include Disney, Kaiser Permanente, Evite.com, Robbins Bros., City of Hope, IndyMac Bank, Microsoft, and Los Angeles-based trade publication Working World.
Web Editor, Copywriter, Content Strategist
2006-2007 - eHarmony
Planned, built, and launched eHarmony Advice, eHarmony's dating, relationship, and self-improvement advice/community site. Developed editorial schedule, wrote articles, assigned and managed freelance writers, monitored and reported traffic metrics, maintained content management system, and coordinated content schedule with affiliates to offer targeted ads to consumers. Corresponded with readers and moderated user-generated submissions and article comments. Wrote and produced 12 segmented versions of the eHarmony Advice newsletter, liaising with designers and e-mail marketing specialists from subject line tests to final send. Created concepts and copy for on- and offline marketing and product initiatives.
2006-2007 - eHarmony
Planned, built, and launched eHarmony Advice, eHarmony's dating, relationship, and self-improvement advice/community site. Developed editorial schedule, wrote articles, assigned and managed freelance writers, monitored and reported traffic metrics, maintained content management system, and coordinated content schedule with affiliates to offer targeted ads to consumers. Corresponded with readers and moderated user-generated submissions and article comments. Wrote and produced 12 segmented versions of the eHarmony Advice newsletter, liaising with designers and e-mail marketing specialists from subject line tests to final send. Created concepts and copy for on- and offline marketing and product initiatives.
Copywriter, Proofreader (Web/Print/Packaging)
2005-2006 - Product Partners, LLC
Wrote product and service descriptions, weekly newsletter features, and e-mail offers for this health and fitness company. Also assisted in technical QA of e-mail communications, weekly newsletters, and videos.
2005-2006 - Product Partners, LLC
Wrote product and service descriptions, weekly newsletter features, and e-mail offers for this health and fitness company. Also assisted in technical QA of e-mail communications, weekly newsletters, and videos.
Financial Proofreader, Editor (Word, PowerPoint)
2004-2005 - Deloitte & Touche LLP
Proofed, edited, and corrected complex confidential financial statements, client reports, and consulting proposals in adherence with U.S. government and national Deloitte standards.
2004-2005 - Deloitte & Touche LLP
Proofed, edited, and corrected complex confidential financial statements, client reports, and consulting proposals in adherence with U.S. government and national Deloitte standards.
Presentation Specialist, Editor (PowerPoint)
1999-2003 - McKinsey & Co., Inc.
Created complex graphic PowerPoint documents consistent with firm guidelines and quality standards, coordinated with consulting teams, ensured accuracy and consistency of charts and exhibits. Served as shift manager as needed, assisted in the transfer of department duties to Madras, India.
1999-2003 - McKinsey & Co., Inc.
Created complex graphic PowerPoint documents consistent with firm guidelines and quality standards, coordinated with consulting teams, ensured accuracy and consistency of charts and exhibits. Served as shift manager as needed, assisted in the transfer of department duties to Madras, India.
Coauthor/Editor (Non-Fiction Print)
2003-2003 - Frommers Irreverent Gude to Los Angeles
Researched, fact-checked, and rewrote this tongue-in-cheek travel guide to Los Angeles, which can be found on Amazon.com
2003-2003 - Frommers Irreverent Gude to Los Angeles
Researched, fact-checked, and rewrote this tongue-in-cheek travel guide to Los Angeles, which can be found on Amazon.com
About Me
Profile Type: Individual
Year Founded: 2003
Number of Employees: 1
Services:
* Copywriting (strategic, basic SEO, brand- and style-specific)
* Content strategy consultation
* Editing and proofreading(development, substantial, line edit or simple polish, brand-specific)
* PowerPoint presentation design and editing (original, revision, polish)
Content:
* Copywriting (site copy, print copy, ad copy, e-mail promotions, newsletters)
* Editing and proofreading (development, substantial, line edit or simple polish, brand-specific)
* Non-fiction manuscript/e-book editing/ghostwriting
* PowerPoint presentations
* Content strategy consultation
Software:
* Microsoft Office 2007, 2003 (advanced Word, Excel, PowerPoint)
* Basic Photoshop for photo cropping and light retouching
* Wordpress, used as a Content Management System (CMS) tool
* GoPublish CMS
* AceProject (Web-based project management)
* Basecamp (Web-based project management)
* Basic HTML
Style Guides:
* Chicago Manual of Style, 15th edition
* Association Press (AP) Manual, 2007
* Copywriting (strategic, basic SEO, brand- and style-specific)
* Content strategy consultation
* Editing and proofreading(development, substantial, line edit or simple polish, brand-specific)
* PowerPoint presentation design and editing (original, revision, polish)
Content:
* Copywriting (site copy, print copy, ad copy, e-mail promotions, newsletters)
* Editing and proofreading (development, substantial, line edit or simple polish, brand-specific)
* Non-fiction manuscript/e-book editing/ghostwriting
* PowerPoint presentations
* Content strategy consultation
Software:
* Microsoft Office 2007, 2003 (advanced Word, Excel, PowerPoint)
* Basic Photoshop for photo cropping and light retouching
* Wordpress, used as a Content Management System (CMS) tool
* GoPublish CMS
* AceProject (Web-based project management)
* Basecamp (Web-based project management)
* Basic HTML
Style Guides:
* Chicago Manual of Style, 15th edition
* Association Press (AP) Manual, 2007
Payment Terms
Payment terms vary with each project and are negotiable. I prefer projects funded with Elance Escrow, and longer projects structured with partial-payment milestones. Turnaround time varies, depending on project length, scope of work, and your needs.
Detailed Service Description
I am an experienced writer and editor who connects with audiences through content to meet business objectives, understands how content affects consumer choice and brand perception, and creates effective concepts and copy in numerous brand voices across multiple formats:
- Articles
- Newsletters
- E-mail promotions
- Headlines/subject lines
- Banner ads
- CRM correspondence
- Site copy
- Marketing blurbs/summaries
- Consumer quizzes
- Greeting cards
- Q&A expert ghostwriting
- Product Requirements Documents (PRDs)
- PowerPoint presentations
Specialties:
* Content strategy, online community building, editorial direction, copywriting/editing, consumer relationship building
* Interactive products and services: Online dating, health and fitness, financial services, medical marketing, travel
* Short- and long-form B2C and B2B copy, article copy (how-to, journalistic, travel and service), banner ad concepts and copy, direct mail, newsletters, reviews, CRM correspondence, headlines/subject lines
* CMS, HTML, usability, Web content metrics, SEO
- Articles
- Newsletters
- E-mail promotions
- Headlines/subject lines
- Banner ads
- CRM correspondence
- Site copy
- Marketing blurbs/summaries
- Consumer quizzes
- Greeting cards
- Q&A expert ghostwriting
- Product Requirements Documents (PRDs)
- PowerPoint presentations
Specialties:
* Content strategy, online community building, editorial direction, copywriting/editing, consumer relationship building
* Interactive products and services: Online dating, health and fitness, financial services, medical marketing, travel
* Short- and long-form B2C and B2B copy, article copy (how-to, journalistic, travel and service), banner ad concepts and copy, direct mail, newsletters, reviews, CRM correspondence, headlines/subject lines
* CMS, HTML, usability, Web content metrics, SEO
