Coffee Marketing Consultancy
An MA class Social Marketer, 5 years experience
Profile for:
Keywords
Username: coffeemarketing
Minimum Hourly Rate: $15/hr
Location: United Kingdom, London
Summary
Having worked in social marketing from the start, with a degree and Masters in the field I am a top level soial marketer who was the Marketing Manager at Habbo Hotel, the largest teenage social network in the world.
I have actively worked with Google trialling their gadget ad and online video products, creating the global handbook on Search Engine marketing, created the Habbo loyalty programme and have been featured in the press for various media first campaigns, two of which were shortlisted for Industry awards.
I am dedicated to the Industry, have membership with the internat Advertising Bureau and am able in creating social strategy as well as their execution.
www.coffeemarketing.co.uk
www.netvibes.com/coffeemarketing
www.twitter.com/coffeemarketing
www.linkedin.com/in/alistairwilliams
I have actively worked with Google trialling their gadget ad and online video products, creating the global handbook on Search Engine marketing, created the Habbo loyalty programme and have been featured in the press for various media first campaigns, two of which were shortlisted for Industry awards.
I am dedicated to the Industry, have membership with the internat Advertising Bureau and am able in creating social strategy as well as their execution.
www.coffeemarketing.co.uk
www.netvibes.com/coffeemarketing
www.twitter.com/coffeemarketing
www.linkedin.com/in/alistairwilliams
Experience
About Me
Profile Type: Individual
Year Founded: 2008
Number of Employees: 1
Leadership:
- Sulake UK's Marketing Manager role involved managing key suppliers, partners and the editorial team to ensure efficient campaign delivery that grew our community base
- Took on the acting Country Manager role for 8 months where I maintained the business within the team of 8, while developing our business relations and KPIs.
- Led Sulake's global SEM channel where managing many local countries and Google's optimisation team was key to ensure success with minimal resources available.
- Started a small organisation (Twisted Trips club nights) at university that demanded strong leadership and organisational skill to start the project successfully.
- Appointed "TelCan Manager" at Zenith Windows, at 17 years old after leading sales for the division, which involved managing, training and motivating a team of 12 to make 'leads'.
Creative Media Strategy:
- Delivered many innovative 'media first' campaigns for P&G, Sony Europe, COI (FRANK) and MediaCOM that have been recognised in the industry.
- Conceived and developed an industry recognised , strategic model for the introduction of celebrities into Habbo to drive user acquisition and loyalty within the community.
- Devised and executed the first virtual festival event within a virtual world run simultaneous to the real, offline festival with the Underage Festival
- Developed Sulake's working model for content partnerships and struck long-term partnerships with leading magazine titles, government departments and commercial companies alike.
- Successfully launched an innovative SEM campaign in 11 countries in 1 year cost effective
General Proficiencies:
- Learning advanced French to become adept within a European business context.
- A fully qualified HSE approved First aider at work.
- Media trained through being featured in many industry articles having written and given interviews on related topics in print and on TV
- Sulake UK's Marketing Manager role involved managing key suppliers, partners and the editorial team to ensure efficient campaign delivery that grew our community base
- Took on the acting Country Manager role for 8 months where I maintained the business within the team of 8, while developing our business relations and KPIs.
- Led Sulake's global SEM channel where managing many local countries and Google's optimisation team was key to ensure success with minimal resources available.
- Started a small organisation (Twisted Trips club nights) at university that demanded strong leadership and organisational skill to start the project successfully.
- Appointed "TelCan Manager" at Zenith Windows, at 17 years old after leading sales for the division, which involved managing, training and motivating a team of 12 to make 'leads'.
Creative Media Strategy:
- Delivered many innovative 'media first' campaigns for P&G, Sony Europe, COI (FRANK) and MediaCOM that have been recognised in the industry.
- Conceived and developed an industry recognised , strategic model for the introduction of celebrities into Habbo to drive user acquisition and loyalty within the community.
- Devised and executed the first virtual festival event within a virtual world run simultaneous to the real, offline festival with the Underage Festival
- Developed Sulake's working model for content partnerships and struck long-term partnerships with leading magazine titles, government departments and commercial companies alike.
- Successfully launched an innovative SEM campaign in 11 countries in 1 year cost effective
General Proficiencies:
- Learning advanced French to become adept within a European business context.
- A fully qualified HSE approved First aider at work.
- Media trained through being featured in many industry articles having written and given interviews on related topics in print and on TV
