Kevin Rose, founder of Digg.com, presented at The Future of Web Apps Summit in San Francisco last month, giving a demo and sharing the story behind Digg's launch.

In 2003, Kevin had a big idea. He came to Elance to post a project and look for a PHP programmer, selected Owen Byrne (Elance username: permafrost) and worked with him to build the initial product. Eventually, Owen joined Digg full-time.

Today, Digg is one of the most successful and visited websites, Owen Byrne is Digg's Senior Software Engineer, and Kevin is a high flyer recently featured on the cover of BusinessWeek.

Listen to Kevin's presentation at The Future of Web Apps Summit