Greg Essert (Elance username: raewellgraphics) wanted to start his own business for years, but the cost of entry seemed too high and the list of tasks to complete too long.  As the Art Director of a sign company, Greg knew he had all the technical and service skills he needed.  What he didn’t know was how he could pull together all the facets of starting a business – accounting, advertising, handling credit card payments, communicating with customers – as a one-person company.

“I finally realized my best bet was to let Elance handle all that for me,” says Greg.  “Elance has the administrative setup, the customer base, the business tools… they could even handle credit card payments for me.  For the price of admission it was an unbeatable deal.  Without Elance I couldn’t have started Raewell Graphics.”

Greg initially focused on logo design and quickly built a reputation for his ability to create eye-catching logos with an aesthetic and emotional appeal. “My goal has been to start small and prove myself each step of the way,” Greg says. His success allowed him to expand his services into creating stationery, complete business identities, and brochures for new and repeat customers. In the near future he plans to further expand into web design services.

Raewell Graphics has completed projects for clients in the United States, Australia, England, India, and South Africa. 

“It’s funny,” Greg continues, “but I’m still waiting for my first local customer.”