New Site Provides Quick, Cost-effective Access to Sophisticated Lead Generation, Sales and Client Retention Tools.

Sunnyvale, CA – March 10, 2004 — Elance Online™ (www.elanceonline.com), the world's largest services marketplace, today announced the introduction of the Elance Online Financial Advisor Service Center (http://www.elance.com/advisorservices), a web destination designed to help meet the marketing and sales needs of financial and investment advisors. Financial advisors of all types (including certified financial planners, CPAs, registered investment advisors, independent broker-dealers and insurance brokers) can use the site to connect with thousands of professional consultants who specialize in developing high-quality, customized marketing and sales tools.

The Elance Online Financial Advisor Service Center is a quick, easy and free way for financial advisors to find skilled professionals who are ready to address their most pressing business needs, including:

• Client prospecting: Locate experts to create effective direct mail campaigns, write prospecting letters, organize lead-generation seminars and find new prospects via telemarketing.
• Client sales: Find graphic and web design experts who create outstanding sales presentations, professional brochures and high-impact web sites.
  Client retention: Access professional writers to draft and edit client newsletters or find the ideal designer to create a memorable logo, letterhead or business card design.
• The Elance Online Financial Advisor Service Center is a quick, easy and free way for financial advisors to find skilled professionals who are ready to address their most pressing business needs, including:

“The Financial Advisor Service Center represents a new way for advisors to grow their businesses without having to add additional staff,” said Raul Mujica, vice president of marketing for Elance Online. “Independent financial advisors are always looking for a competitive edge and cost-effective ways to set their businesses apart from the crowd, and the Financial Advisor Service Center offers a wealth of ideas and resources that can help them compete with larger firms. It's like having thousands of marketing, sales and design professionals on call 24 hours a day, ready to help with any project.”

The Financial Advisor Service Center makes it easy to outsource a wide variety of projects – including advertising, branding, direct marketing, lead generation, marketing communications, public relations, market research, presentations and marketing plans – to Elance Online's global network of thousands of highly-skilled service providers. Financial advisors can evaluate and buy services from these professionals in one of two ways:

• The “Buy Now” feature lets users immediately buy a pre-defined service (for example, a four-color logo design) from one of Elance Online's top service providers. Users simply scroll through the listed “Buy Now” services and select the appropriate service package, price and provider that best fits their needs.
• The “Quick Quote” feature allows users to post a customized description of their project requirements – free of charge – and receive multiple quotes from service providers around the world. Elance Online makes it easy to evaluate quotes, compare service providers, manage the project and pay for services delivered – in a safe and cost-effective way.

The Elance Online Financial Advisor Service Center is a quick, easy and free way for financial advisors to find skilled professionals who are ready to address their most pressing business needs, including:

The Elance Online Financial Advisor Service Center is the first in a series of specialized stores designed to serve the outsourcing needs of specific industries. The Elance Online Financial Advisor Service Center can be found online at http://www.elance.com/advisorservices .

About Elance, Inc.
Elance is the leading provider of software solutions for Services Procurement and Management (SPM) that improve the way organizations buy and manage services – one of the largest components of corporate spending. With the Elance SPM 4™ application suite, large organizations can gain visibility into services spend and performance, establish and control enterprise processes, and achieve 10-20% hard cost savings across a broad range of external service categories. For small- and medium-sized businesses, Elance provides the Elance Online™ services marketplace, the leading web-based project marketplace that connects businesses with a global pool of high-quality professionals. For more information on Elance, please call 650-316-7500 or visit www.elance.com.

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Elance, Elance SPM 4 and Elance Online are trademarks or registered trademarks of Elance, Inc. in the United States and other countries.

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