Facebook Advertising Expert needed for up to 10 hours per week
This position is for a Facebook Advertising expert who excels in the setup, monitoring, and optimization of Facebook ads.
We have several clients who need ad accounts set up, monitored, and optimized either on a one-off or ongoing basis (depending on the client). We're reaching capacity in this area of expertise, so we need a part-time team member to join us to fulfill these responsibilities.
Level 1 Commitment: 3 hours per week
This level of position will last around 4-6 weeks and will serve as a trial period. It will start with the maintenance of Facebook ads, with the following responsibilities:
Every Monday: Review performance of ad tests & send report with recommendations
Every Wednesday: Review performance of ad group targeting tests & send report with recommendations
Every Friday: Review performance of campaigns & send report with recommendations
All reports are templatized and reported through Asana, our project management software. SOP's are provided for tasks such as performance reviews, but individual expertise will be needed in forming specific recommendations for ad, ad group, and campaign optimization.
Level 2 Commitment: 10 Hours Per Week
After 4-6 weeks of positive performance following this schedule, you'll have increased responsibilities. This will increase your hourly commitment to 10 hours per week, and your responsibilities will include those above plus:
Campaign setup (targeting & testing strategies, offer strategies,
Execution of optimization recommendations (redistributing budget, turning on/off ads and ad groups)
This is a 100% location-independent position and you can choose your own hours, so long as you meet the deadlines for reporting. Performance will be measured via the following metrics:
(Primary) Cost per conversion
Cost per click
Click through rate
Positive performance in the above metrics will yield more responsibilities, more hours, and the promise of ongoing work. We look forward to finding a talented new member of our team and welcome your application!