Creative Writing on 30-40 seccond radio announcement
We are designing a 30 - 40 second announcement for an upcoming community driven event called NAIDOC week. this is a celebration that spans over 1 month it celebrates and hopes to inform public about the happenings inside aboriginal culture.
What does your company do?
Reply: We are an aboriginal owned and run Non for profit media broadcasting and production company, we have a very small team.
Our goal is to preserve and share the dying culture of the indigenous Australian people.
We are in the heart of the mining boom area, and Western Australia is filled with people trying to capitalize on that, many people come to work, Those people are usually un aware of the
culture, passively racist and have no idea what's been here for 1000s of years before they came. We try to bridge the gap between the 2 and help teach respect from both directions
What is the personality you would like to convey?
Reply: We are 100% community focused, we specialize in indigenous affairs and culture.
We want to encourage people to attend, and participate in the upcoming NAIDOC week celebrations.
caring, local, relaxed, family,
Who is your target audience? / Whom are we talking to?
Reply: Our target audience is split,
50/50 indigenous people to participate (put on events)
50/50 non indigenous come and lean culture.
What do they currently think?
Reply: the indigenous people are usually shy and reserved about sharing their culture. but have a general sense of wanting to share it once they realize its not so hard and other love to see it.
The non indigenous people are increasingly more interested, but a large section of them are completely unaware of the complex nature of aboriginal culture and activities
What would you like them to think or do?
We would like them to thinks is easy to participate, we would like them to think they have lots to share with the wider community, we would like them to think people are excited to see their culture.
Non Indigenous focus: We would like them to consider coming to the events all around the area, particularly at least one that is close.
We want the unaware to become aware this event (NAIDOC) is there to showcase the culture of the people whose land they are sharing, that its interesting, And at least is the respectful thing to do.
What is the single most persuasive idea you can convey?
Reply: aboriginal culture is fascinating, and miss understood
Why should they believe it?
Reply: Australia's Aboriginal culture probably represents the oldest surviving culture in the world, with the use of stone tool technology and painting with red ochre pigment dating back over 60,000 years
Who is your competition - if any?
What are they doing? How do they present themselves?
Are there any mandatory items to be included?
Reply: Our sponsors that require verbal recognition on radio are:
City of Karratha , North West Shelf Project, Rio Tinto, Kuruma Marthudunera Ltd , Monadelphous, Pilbara Ports Authority, Dampier Community Association, Horizon Power , And Sodexo.
People are encouraged to participate and put on showcases or culture.
They will contact (Will provide in private)
There is more information should you agree to take this on. We are a non for profit community driven NGO and while we cant provide abundant resources we are paying. We represent a great cause that appreciates any help given to achieve our difficult task of preserving and sharing such an ancient, beautiful but dwindling culture, to the many folks coming to these parts because of the mining boom. (something not everyone is profiting from)