Direct Mail Marketing Campaign Needs Advertising Consultant **RUSH JOB**
We have a direct mail campaign that has been developed and refined to an _almost_ final state. However, the campaign needs final adjustments from an experienced advertising person. The target for this campaign includes ultra-small to medium size bank and credit union executives that fit a primarily southern white male conservative demographic.
You will need to apply your advertising background to review the direct mail marketing materials and make recommendations based on your expert insights. We are looking for recommendations on how to incrementally improve the overall look and feel as well as the messaging in the materials. We don't have time to redesign the campaign, so the recommended changes should be more along the line of "tweaks".
This is a rush job so your initial round of feedback will be due on Monday, February 23. However, there is potential to do more work on other materials after this initial assessment is completed.
If you have access to a good (and quick) graphic design person with whom you have experience, that will be a plus for you.