Direct Marketing Plan for 2015
We're going to release a new software product, soon. We're are looking for a professional marketer, with proven relevant experience with direct marketing, who will learn our software product and market, and write a direct marketing plan for 2015.
Our software product is designed for the mental therapy market, i.e. Psychotherapists, Hypnotherapists, Coaching, NLP and similar. This is a niche market that requires specialized direct marketing.
The current marketing channels we're planning to focus at are: advertising in professional magazines, professional conferences and telemarketing. We are interested in a fresh look at the product and market, with new suggestions, including new marketing channels.
We are selling software products for this market for more than 10 years. This new exciting software product needs a new marketing thinking and planning.