I am the Technical Director. My main job is to design the tools we manufacture, but as a necessary evil I have done all our ads, catalogs, manuals and more. We make brake and clutch related tools for the automotive market. We also make a tool for testing brake fluid condition. The tools are all patented and one-of-a-kind problem solvers. Our tools have won dozens of industry awards as well as several Top Product awards in Motor Trend, Popular Mechanics and other. We are moving into the retail market and hope to use our professional credentials to launch the product. We have several new products we are bringing online. I have a great respect for creativity. When I assign a project I like to state a goal and provide some general guidelines, but I don't want to say too much so that I limit the creative process and development of new visual concepts.