What the Hell Am I Doing?is a trading name of WTHAID Ltd. WTHAID Ltd is a company that currently offers contract IT project management resource to the Financial Sector. WTHAID wishes to break into the how to / information product market. It is doing this under the What the Hell Am I Doing? brand. What the Hell Am I Doing? is a website targetted at individuals who are willing to make a small change to their life in order to reap greater reward, be it financial or be it personal.