Alan Serpa is a successful strategic marketer who operates below the line while being able to come above the line depending on the challenge. He has a well rounded background in marketing which includes, experiential marketing, digital media and technology, creative and art direction, event production and design, and mass media. Alan has been in executive and senior level management roles in the past and leads with humility, curiosity and compassion for others. Over the years he has worked in non-for-profit management, agency and client side relationship building and service.
Alan has built, lead and driven the creation and development of projects for Yamaha Canada Music, ALS Ontario, Loblaws, Hyundai, Chanel, Scotiabank, United Way, United Church of Canada, Bombardier, Mango, Pfizer, IEEE Roche, and various above the line type ad agencies such as Bensimon Byrne Inc., TBWA/Chiat/Day, Smith Roberts, BBDO and Leo Burnett just to name a few.
Alan was born and raised in Toronto, has lived in Portugal and New York, worked in over 30 different cities on various integrated marketing programs, and focuses his efforts selling his experience to small to large size brands, non-for-profit agencies, and advertising firms who need below the line results.