A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets. wikipedia.org

A creative strategy generally explains how an advertising campaign will meet the advertising objectives of the business.

Business coaching is a type of personal or human resource development. It provides positive support, feedback and advice to an individual or group basis to improve their personal effectiveness in the business setting. wikipedia.org

A subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at: wikipedia.org

Brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers

A brand is a product or service whose dimensions differentiate it in some ways from other products or services designed to satisfy the same need. A brand can take many forms, including a name, sign, symbol, color combination or slogan. wikipedia.org

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. wikipedia.org

New product development (NPD) is the term used to describe the complete process of bringing a new product to market. wikipedia.org

Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. wikipedia.org

A catchphrase (or catch-phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media, as well as word of mouth. wikipedia.org

Brand management is the application of marketing techniques to a specific product, product line, or brand. The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H. McElroy. wikipedia.org