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Li Ying Z.
South Orange, NJ
100% Job Success

Brand Designer and Consultant

TOP RATED PLUS EXPERT VETTED: DESIGNER IN THE TOP 1% Specialties: Beauty (Skincare and Cosmetics), Healthcare, Wellness, Food & Beverages Select Clients: Beauty: P&G, COTY, LVMH Beauty, Josie Maran Food & Beverage: Coke, Hershey's, Applegate Meats Healthcare: Bayer Pharmaceuticals, ReDesign Health New York Yin is a Brand Consultant and Designer providing end-to-end branding advisory and creative services. Strategically-minded but execution-oriented, she is fluent in diverse skills throughout the branding process: from brand strategy, creative direction down to executing design and production. A brand is more than a logo. Yin works across a range of categories including lifestyle, beauty, food, and packaged goods brands. Adept at both Strategy and Creative roles, her approach to design is backed by insights, attention to detail; without sacrificing creative ingenuity. She designs across multi-channel experiences such as brand identity, campaigns, website, social media, print collateral, and packaging. In doing so, she curates a creative team tailored to every brand's unique needs. With a background designing for prestige beauty and fragrance, she brings modern elevation to every brand she builds. Her CPG expertise allows her to craft intuitive product stories that sell and ensures every brand's story is relevant for today. She has over a decade of experience building brands and products in established and emerging brands. | SERVICES | | BRAND STRATEGY | - Purpose - Positioning - Brand Personality, Voice and Behaviors - Architecture - Trends & Insights - Innovation & Concerting | CREATIVE | - Brand Identity Guidelines - Creative and Art Direction - Logo Design - Packaging Design - Iconography / Information Design - Web Design - E-mail Marketing Campaigns - Brand Stationery and Printed Collateral Design - Social Content Creation
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Skills

  • Packaging Design
  • Brand Identity & Guidelines
  • Brand Development
  • Creative Direction
  • Brand Strategy

Testimonials

Endorsements from past clients

"Yin is a fantastic designer to work with! She is attentive, an excellent communicator, responsive and has a great eye for design and goes above and beyond to ensure things are on brand. I would highly recommend her for your projects. "

Stefanee S. | Customer Experience & Brand Development Manager
Brand Graphic Design Sep 2020

Verified

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