Joe R.
Reston,ย VA
100% Job Success
Top Rated

Experienced B2B Marketer Delivering Strategy and Execution

Although I'm relatively new to Upwork, my journey in B2B marketing spans years, marked by significant achievements and a deep understanding of what drives business growth. Recognized as a top MarTech Influencer (ranked #3 by Onalytica), I bring a wealth of experience crafting and executing marketing strategies that resonate with your target audience, either on a project basis or as your Fractional CMO. ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ โ— ๐—š๐—ง๐—  ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป: From startups to Fortune 500 giants, I've worked with various businesses, including Prudential and Liberty Mutual. I'll craft a detailed GTM for your product(s) and company that is steeped in research and data (as much as your budget will allow), and create a plan that either I can execute for you or your team can run with. BTW: I'm a member of the prestigious GTM Circle, consisting of GTM experts across the B2B spectrum. โ— ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป: My practice is dedicated to developing bespoke, data-driven solutions that strategically position B2B businesses across diverse industries for sustainable growth and competitive advantage. Leveraging in-depth market analysis, customer experience design, and innovative product development, I ensure that marketing efforts are not only aligned with business goals but also adapt to rapidly changing market dynamics. Through a combination of strategic differentiation, customer-centric approaches, and robust, data-informed decision-making, I empower businesses to achieve market leadership and measurable success. โ— ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ ๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: My recommended effort is quantitative: I'll build into the lead gen plan your ASP, sales cycle, and pipeline, and from that, extract objectives against which I'll plan out recommended tactics. My approach integrates the latest marketing technologies and tactics, ensuring a comprehensive and effective strategy with ongoing metrics and reporting. โ— ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: Whether it's social media, email marketing, PPC, or an integrated approach, I tailor my services to meet your specific challenges and objectives. ๐—ช๐—ต๐˜† ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐— ๐—ฒ โ— ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ป ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: My experience spans a broad spectrum of industries, ensuring my solutions are innovative and grounded in real-world success. โ— ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ, ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—ฅ๐—ผ๐—น๐—น ๐—จ๐—ฝ ๐— ๐˜† ๐—ฆ๐—น๐—ฒ๐—ฒ๐˜ƒ๐—ฒ๐˜€: I dedicate myself to understanding and solving your marketing challenges with a thoughtful, analytical approach, and then execute on recommendations. You'll get the quality and dedication of an in-house team member with the flexibility of an external advisor. โ— ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป: My goal is to drive revenue and market share for your business. Let's discuss how we can achieve your objectives with a sensible and measurable strategy. ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ I bring the skills and experience necessary to tackle your marketing challenges. With my help, you can focus on running your business while I handle the marketing complexities. Contact me today for a custom quote, and let's start shaping the future of your business together! ๐˜•๐˜ฐ๐˜ต๐˜ฆ: ๐˜ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข๐˜ฅ๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ข๐˜ด๐˜ฆ ๐˜ด๐˜ต๐˜ถ๐˜ฅ๐˜ช๐˜ฆ๐˜ด ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜บ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ฆ, ๐˜ข๐˜ท๐˜ข๐˜ช๐˜ญ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ถ๐˜ฑ๐˜ฐ๐˜ฏ ๐˜ณ๐˜ฆ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต.

Skills

  • Marketing Campaign Setup & Implementation
  • Go-to-Market Strategy
  • Marketing Analytics
  • PPC Campaign Setup & Management
  • MarTech
  • B2B Lead Generation
  • Marketing Plan