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Amanda M.
Melrose, MA
100% Job Success

Top-Rated Commercial Real Estate Writer, Editor

One of Upwork’s top-rated commercial real estate writers and editors with more than a decade’s worth of experience in the industry. Unlike some of the other freelancers you’ll find here, I don’t write for a living. I spend my 9-to-5 actually working in the commercial real estate industry. I then turn to writing as my creative outlet for helping to convey the topics and concepts I’m so passionate about with other audiences, such as your own! A bit about me: my entire professional career has touched on the real estate industry in one way or another, from real estate law to residential brokerage. I now work for a commercial real estate advisory and development firm based in Boston, where I assist clients with predevelopment activities (e.g., finding and acquiring sites, permitting those sites, lining up investors, working with architects/engineers on the site plans, etc.). I’m actively licensed in the Commonwealth of Massachusetts and have built a small rental portfolio of my own. Most recently, I’ve added a boutique hotel to my investment portfolio (apparently I’m a glutton for punishment!). While I love my hands-on real estate work, I also really enjoy writing. That’s why I started freelancing nearly a decade ago. I found that real estate companies often fell into a trap. They’d hire a marketing agency to write content that simply fell flat. They’d overpay these agencies (or alternatively, underpay freelance writers based in third-world countries) for content that was not only poorly written, but often inaccurate. Then they’d turn to me to fix it, which usually entails scrapping the work and starting from scratch. Real estate companies end up wasting a lot of time and money in the process. I’ve since found a little niche where I specialize in creating original content for commercial real estate companies. Many of my clients are looking to establish themselves as leaders in the industry. Others are looking to create content as a way of connecting with potential investors, as they line up capital for various deals or syndications. I’m able to write an array of content for these audiences, ranging from 101-like content (e.g., The Benefits of Passive Investing) to more nuanced content (e.g., Understanding Equity Waterfalls, or How a Cost Segregation Study Can Save You Thousands). My priorities always include turning around content quickly, efficiently, and with the client’s goals in mind. I’m happy to integrate key words as appropriate for those interested in SEO optimization. If you’re looking to build your company’s brand, particularly if you’re looking to attract capital for your deals, don’t hire just any freelancer. Hire someone with a proven track record. Hire someone who knows the ins and outs of commercial real estate—someone who lives and breathes it every day of her life. That person? It’s me. To learn more about my expertise, view my attached resume or connect with me on LinkedIn @amaher09 | or Twitter @amandamkeefe
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Skills

  • Search Engine Optimization
  • Proposal Writing
  • Real Estate Law
  • Policy Writing

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