Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation (that is, the look and formatting) of a document written in a markup language. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

The Windows Installer XML (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer (MSI) packages from an XML document. It supports a command-line environment that developers may integrate into their build processes to build MSI and MSM setup packages. wikipedia.org

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Squarespace is a web publishing (blogging/content management) company that sells a software publishing platform and file server service to individuals and businesses, providing them the tools and assistance to create and maintain well-designed websites. wikipedia.org

Graphic design is a creative process - most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) _ undertaken in order to convey a specific message (or messages) to a targeted audience. wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org