Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Adobe InDesign is a software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers and books. InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. wikipedia.org

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. wikipedia.org

An electronic book is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. wikipedia.org

Vector graphics is the use of polygons to represent images in computer graphics. wikipedia.org

Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. In the context of software applications, an icon often represents a program, a function, data or a collection of data on a computer system. wikipedia.org

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. wikipedia.org

An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information (such as a story, poem or newspaper article) by providing a visual representation graphically. wikipedia.org

An electronic book (variously, e-book, ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices.

Lead Magnet is an offering of a specific chunk of value to a prospect in exchange for their contact information.