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Delano Alex N.
Margate, South Africa
100% Job Success
Top Rated Plus

Digital Marketing Manager

The first bit of the nitty-gritty about me that I would like to share is that I am an INTJ personality type and true to form; I love strategy, data, and being an expert in my field. I have a Bachelor’s Degree in Media, Communications, & History. Currently. A Bachelor of Social Science Honours Degree and a Postgraduate Diploma in Information Studies. I am currently also working through my Master's degree. I have been a full-time Upwork Freelancer for a number of years before splitting my time as the Digital Marketing Manager for a global company where I practice my skills as an expert digital media buyer, social media advertising specialist, and overall digital & content strategist. I live for developing strategies and using data to drive direction., More so I love executing digital tactics. I believe in content, and I believe in SEO. If you give the people what they want and Google what it wants, then your brand will not only be beloved, but your business will boom. As mentioned, I don't believe in throwing mud at the wall and seeing what sticks but rather in building a roadmap that will highlight where various platforms and technology fit in your customer's journey before finally determining how to squeeze those platforms for all its worth. Keeping up with the trends I have also begun mastering generative AI and using apps like ChatGPT, DALL-E, and other AI content creation and image processing tools. I am looking to work on amazing projects, and I would love to hear from you. SKILLS: Brand Management o Strategy development o Supervise product development o Maintain and manage budgets o Deploy products to market o Report on sales and advertising initiatives o Maintain brand consistency in the market o Ensure service levels are maintained Marketing strategy o Market research o Product research o Competitor analysis o Buyer Personas o Media Placement o Budget management o Influencer management o Influencer research o Relationship management Advertising o Media research o Media buying : Digital and traditional o Ad creation o Ad management Content Curation o Editorial calendar o Video editing o Content aggregation Data Analytics o Data tracking o Data measuring o Data interpretation o Course correction
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Skills

  • Instagram
  • Facebook
  • Google Analytics
  • Social Media Marketing
  • ChatGPT
  • AI Content Creation
  • Twitter/X Marketing
  • Social Media Optimization
  • AI Content Editing
  • Midjourney AI
  • Digital Project Management

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