Online/Internet Marketing Consultant: Local SEO, Adwords, and more
With the help of some skilled folks, I've been fortunate to build a successful online presence.
However, with the growth of our business, I'm feeling some pressure to improve upon our success online.
This posting is for consultation: please help me learn where I can improve online, how I can improve, and the cost/benefit analysis of improving in different areas.
This job can involve as little as an hour on the phone together (or even a 1/2 hour); to as much as a detailed review of what we've done so far and then a carefully crafted strategy for improvement.
I will use your suggestions to better our current Internet marketing plan. (I'd be happy to hire the consultants I speak with for future work, but this is not in the scope of the current posting.)
This is a job in which my intention is to make more than 1 hire - to consult with more than one person - as I'd like to gather the input of a small handful of specialists in the world of online marketing campaigns.
If I've invited you to this job, that means I've carefully read your profile and am very interested in getting your support. If I haven't invited you, but you'd like to help, I'd welcome your bid.
Thanks so much,
FEEL FREE TO STOP READING HERE, or, IF YOU'D LIKE TO LEARN MORE about what I do and examples of the help I can use, please read on:
I am a professional counselor who cares for people through individual, marriage, and family therapy. I have two practices: my own private practice at www.carlscounseling.com (which I've run full time since 2001) and a newer group practice that I've started at www.heartcenteredcounselors.com (since July of last year).
I recently grew the group from 2 therapists to 5 therapists - a really great group of folks - and I'm committed to finding clients for them. About 80%-90% of our clients call as a result of our online presence. So, with the growth of the group comes the need to grow our Internet presence.
The most important keywords in our area appear to be fort collins counseling, counseling fort collins co, and "counseling fort collins" as these generate about 1/2 the total impressions in our Adwords campaign.
So, here is one example of where I could use help: Adwords: the Adwords field is dominated by a group practice in town called Foundations Counseling, who always appear 1st. In contrast, our average position over the past 14 days is 2.9 - I wonder if we should be doing more here and trying to compete with Foundations for the top position, and if it's worth the cost?
There are many more examples, of course.
Thanks for your interest in helping our caring group grow into a successful one.