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Objective: To communicate with new patients and expose them to the journey they would go through at our facility and what is required from them, and what should they expect from us as their healthcare facility of choice.
Target Audience: Patients of Hospital – mainly new patients
Brief of film: It should be designed to be quick, engaging, instructional and light without compromising the important elements of healthcare services. Shot with the use of HealthPlus theme and branding, however, it should allow us to be easily adaptable and interchangeable between existing facilities and the new facilities we plan to open. A very brief example of the film flow would be:
1. Patient enters the facility
2. Client Relations Officer (CRO) at the reception welcomes the patient and provide the utmost help
3. The film should mention what type of information will be required from the patient and what type of info or material will be given to the patient
4. CRO directs the patient or accompany th...
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