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Output: An interesting, short e-book that makes some Academic Research related to Goal Setting accessible to everyday, non-academic readers.
- References to published studies (could be in academic journals or newspapers). THIS IS CRITICAL BECAUSE THERE IS PLENTY OF GOAL ADVICE THAT IS JUST BASED ON OPINION OUT THERE.
- Colloquial, friendly, non-academic 'feel' to the writing. Not the kind of work that you would hand in to a professor. Accessible to everyday consumers.
- Use of stories to make studies/stastitics more 'real' ("then they gave the same test to the other group..."). And coming up with stories to illustrate concepts (e.g. "I had a client with X goal who couldn't move forward" vs "break your goals down into small steps")
- I would like help getting this short e-book written.
- I have prepared a very rough outline of some concepts to include and a few academic references to studies.
- I would be available for a phone call to help clarify thinking a...
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