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Small startup seeks assistance in designing its initial AdWords campaigns to market carbon offset and Renewable Energy Credit products to individuals and small/medium-sized businesses through Google AdWords and similar Pay Per Click services.
Target audiences are environmentally friendly, young & middle-aged, middle-class individuals, as well as environmentally-conscious or sustainability-oriented businesses looking to reduce their carbon footprint and brand themselves as eco-friendly.
Freelancers should be able to provide a history of AdWords campaign work that was successful in increasing site pageviews.
Specific portions of proposal:
Phone scoping meeting with team to discuss business model, product line, goals, and advertising budget
Development of Ad Campaign(s), keywords and associated budgets
Presentation of campaigns and budgets to team
Monitoring of campaigns over a 2-month period, suggesting in-flight modifications on weekly basis or as needed
End of campaign call w...
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