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My existing Google Adwords campaign strategy needs to be overhauled by a PPC expert.
We're a retail men's store, selling hats and clothing and have an established website.
Areas we need help:
Setting up campaign and choosing click values
Using adwords "extra" features, including base integration, etc.
Making sense of resulting analytics
Teach me to fish. The last time I tried this it didn't convert very high, so I'd like a person to teach me in addition to managing the campaign.
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