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We are a British music technology college opening its first international school in Germany. We have a site and social marketing presence in English, and require an expert in AdWords to optimise our campaigns and improve our ROI.
_Deliverables and Role________________
* Increase our ROI
* Ensure we reach and exceed our conversion targets by January 2013
To achieve this, you will have a proven track-record of performance, with examples of clear positive effects on site conversion in your portfolio. Your will review and advise on all aspects of our AdWords strategy, research the market and competitors and conduct extensive keyword research, cross referenced with our own. We will then effect the optimisation ourselves, working with you and your recommendations.
We run campaigns in English and German. We do not require you to speak German (although that would be advantageous) but expertise in multi-language campaigns is essential.
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