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We have an old adwords account that is in need of optimization. We have used it off and on for years, but want to get running better with lower costs going forward. Spend is about 3-4K/month
- Collaborate with team members to develop primary keywords and ad audience targets
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Optimize existing campaigns by revising ad copy and format, audience, keywords and landing pages
- Create and present reports covering analytics and campaign performance
- Primary skill: Google AdWords
- Strong verbal and written communication skills
- Excellent organizational and analytical skills
- A complete Elance profile
- References or an established reputation on Elance preferred
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