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- Increase ad relevance by segmenting existing campaigns
- Optimize ad copy for CTR
- Expand keyword selection to include long-tail keywords
- expand short tail keyword list with relevant terms.
- optimize CPA through bid adjustment and points mentioned above
- check if a display ad campaign is viable
- Strong verbal and written communication skills
- Excellent organizational and analytical skills
- A complete Elance profile
- References or an established reputation on Elance preferred
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