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Require background research for a report on best practices for Facebook Pages in the private, services (i.e. not retail) sector. The purpose of the report is to provide proven strategies on how best to optimize Facebook Page content for a specific organization, with an emphasis on attracting small-to-medium sized business owners to engage with the Page.
Specifically looking for data-driven stats on:
* Types of posts/content that are the most successful;
* Proven strategies to increase engagement;
* Techniques to increase reach, PTAT, Engaged Users, etc.
Any techniques cannot be based on "personal theory". They need to be quantified with actual case studies, data/report references and any other necessary supporting evidence. Techniques that have been proven by companies are valuable.
This report should provide the supporting data for a road map for a Page admin of a corporate Facebook Page to guide them on what kind of content to post, how often, what time and when. ...
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