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BalancePoints is a new site and service. We have done test ads on Facebook and Adwords. We need complete review and optimization of our overall set-up, reports, metrics, analysis for SEO, google analytics, Adwords, FB ads
* Effectively track campaign and source effectiveness through to conversion (signup)
* Setup profiles/dashboards with the ability to view new user acquisition separately from existing user behavior
* Filter subdomain referrals
* improve adwords ROI
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