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I would like to create two 30 second TV spots promoting the vanity toll free number 1-800-BED-BUGS as the number to call for bed bug service. (Similar to 1-800-FLOWERS). The pupose of the first of the two spots is to create a fear factor related to bed bugs and to push the consumer to call the number for service. ( the ad might be a couple tucking their small child into bed and turning out the light ,shutting the door and wondering if bed bugs will be biting their child etc. or someoe laying in bed unable to sleep and begining to itch ). The second ad will be more informational regarding checking for bed bugs, what happens if you don't address the problem etc. I intend to run both ads concurrently on the same local cable channels.The thrust of both ads will be the number 1-800-BED-BUGS in voice over as well a scrolling across the bottom. Please include a cost to superimpose in text different company names and logos at the end of the ad as I am licensing the number to pest control...
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