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We are a small marketing consultancy based in the Middle East. We specialize in creating customer surveys and creating marketing plans for large businesses and government organizations.We want to position ourselves as the go-to marketing strategists in our region of the Middle East.
We recently launched our new website and need to keep it current and updated with new thought leadership content on setting and implementing marketing strategies through our 'Insights' blog: [obscured] /insights/
We are looking for a competent marketing/business writer that understands the strategic marketing process (outlined below) that can write one (500-600 word) article on each of the below concepts (total of 5 articles).
Phase 1: Situation Analysis-We use a variety of research methods to ascertain your current situation and direction.
Phase 2: Market Segmentation-Identify the main market segments and assess their attractiveness based on your criteria.
Phase 3: Targeting-Clarify who you wi...
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