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We launched a business about 4 years ago. It's been very successful and is attached to one of Australia's major brands, so has high name recognition.
We're planning to produce a book about the creation of this business
There are many anecdotes, some funny, some just interesting. These anecdotes will form the core of the book.
There will be lessons learned and other "advice", but this isn't the main objective of the book, it's not a business text book.
2-3 people who were on the founding team are part of this project and they will supply the content via stories they tell
Added 9 DEC 2012, 0:49 AM EST
The process we had in mind: the 2-3 of us who did this will speak on tape our desciptions of the main characters, then some of the best anecdotes to get you started. then we can fill in gaps and fill out the manuscript to make a nice book.
This book should amuse its readers, but also leave them shaking their heads a little by giv...
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