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- Plan and execute marketing designs and activities to establish and maintain brand presence
- Research and determine product strengths and weaknesses and develop messaging around each
- Develop effective product positioning in the market
- Conduct competitive strategic analysis and consumer segmentation
- Launch and oversee advertising and media planning
- Offer suggestions on how to improve brand awareness and messaging
- Primary skill: Branding
- Strong interpersonal skills and attention to detail
- Excellent verbal and written communication skills
- A complete Elance profile
- References or an established reputation on Elance preferred
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