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Northeast region tech startup looking to identify messaging and key brand attributes.
Launching a new brand September 2012 and looking for a brand manager to help me create a unified brand identity that resonates with small to mid size business owners in the USA. Once the brand messaging, tagline, and identity have been completed, this person will be charged with creating compelling marketing copy for the website, press releases, ads, newsletter, presentations, sales pieces, etc. This is a two step process. If you do not have extensive experience and cannot furnish credible proof of past work, please DO NOT apply. Only those with significant experience are needed to apply.
- Plan and execute marketing designs and activities to establish and maintain brand presence
- Research and determine product strengths and weaknesses and develop messaging around each
- Develop effective product positioning in the market
- Conduct competitive strat...
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