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Type of Branding Required: Company Branding
Brand Vision: The overall company profile will be sophisticated, modern and creative which isn't necessarily age dependent, but which offers room for interpretation. We will be known as a lifestyle brand offering something for most of the Muslim community. We want a sophisticated image that appeals to the 18-40 age group and later we will segment this further as we grow. Although we are targeting a broad age range for the overall company profile, we want to later do specific branding for our internal company diffusion lines. So we can have a young look for our urban range, slightly older for the professional range etc.
What we don’t want: We don’t want a teeny-bop image nor a granny image but rather a nice balance.
Specific Design level goals:
• New Type Face Font (Headers)
• Body Text
• Colors (Earth/Warm Colors)
Specific Design items:
• Additional stationery (letterhead/cards/comp slips/receipts/invoices)
• Calligraphic work : We jus...
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