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The client prefers freelancers from
a different location.
Design the Dare to Glow Brand Visual Identity Booklet (The Brand DNA Booklet)= the executional elements that the clients should uniquely associate with the Dare to Glow brand (if you hide the brand name consumers should still associate the communication with DTG)
1. color palette (leveraging current DTG logo colors as well as the Dare to Glow Space Colors & see below as well as the photos in attachment)
2. logo refreshment to better reflect the business concept & the color palette & new fonts; how to use logo on dark & light background
3. brand design principles how everything comes together (image, colors, photo, text, colors, fonts, etc).
4. photography and video principles (what type of background, what type of expression, if photos are with clients what type of clients expression)
5. typography (headers, body)
7. selling line
8. tone of voice (majority of materials will be from the client)
9. music (majority of materials will be from the client)
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