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BRIEF FOR BRAND VISUAL IDENTITY BOOKLET (BRAND DNA)
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Design & Multimedia > Corporate Identity Kit

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  • Posted: Tue, Jan 17, 2012
  • Time Left: Closed
  • Location: Anywhere
  • Client prefers freelancers from:
    Anywhere

    You are still able to submit a proposal for this job.

    The client prefers freelancers from
    a different location.

    You're still able to submit a proposal for this job, regardless of your location.
  • Start: Immediately
  • Budget: Less than $500
  • Fixed Price Job
  • Elance Escrow Protection
  • U.S. freelancers must have W9
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DELIVERABLES

Design the Dare to Glow Brand Visual Identity Booklet (The Brand DNA Booklet)= the executional elements that the clients should uniquely associate with the Dare to Glow brand (if you hide the brand name consumers should still associate the communication with DTG)

1. color palette (leveraging current DTG logo colors as well as the Dare to Glow Space Colors & see below as well as the photos in attachment)

2. logo refreshment to better reflect the business concept & the color palette & new fonts; how to use logo on dark & light background
3. brand design principles how everything comes together (image, colors, photo, text, colors, fonts, etc).
4. photography and video principles (what type of background, what type of expression, if photos are with clients what type of clients expression)
5. typography (headers, body)
6. fonts
7. selling line
8. tone of voice (majority of materials will be from the client)
9. music (majority of materials will be from the client)

In...

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Job ID: 28140879
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