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I have 700 labels and they are on envelopes ready for a sales letter. Here is what I want. I need a brief sales letter (it won't be personalized) with the goal of having the reader 1) Fax the letter back to get my catalog -- I will have a form at the bottom; 2) Visit the web site online to register to receive free fact sheets and resources to help them with their jobs.
Inside this letter will also be a one-page order form for FrontLine Employee, an editable newsletter that I publish. See attached. I have about 150 subscribers to this publication right now. There will be a BRE envelope in this letter #10 carrier envelope.
Here are some links and attachments to help you.
1) My main web site is workexcel.com. Its primary audience is employee assistance counselors and professionals, folks who work with troubled employees. The people on my list mentioned above are from the Employee Assistance Professionals Association.
2) Attached is a letter I sent recently to HR managers. It is a ...
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