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I am creating a life coaching business and I want help creating a business plan with a very detailed and robust marketing plan. The business plan should include all of the basic elements: executive summary, marketing plan, competitive analysis, management, and financials. The financial section should include assumptions, pro-forma monthly income statement, contribution margin analysis, and break-even analysis.
The detailed marketing plan needs to contain:
1. Market Research & Analysis
• Market dynamics, patterns including seasonality
• Customers analysis - demographics, market segment, target markets, psychographics, needs, nature of the buying decisions, buyer motivation and expectations, level of demand, loyalty segments
• Product - what's out there now, what's the competition offering (SWOT)
• Current sales in the industry
• Benchmarks in the industry
• Suppliers - vendors that I will need to rely on
2. Target Market
I am particularly interes...
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