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Title Page and Table of Contents
1. Executive Summary
2. Overview of Company, Industry,
Products, and Services
3. Market Analysis
¿ Market Opportunity, Competition,
Marketing Strategy, Market Research,
Sales Forecasts. (All supporting Materials
Such as industry studies, statistical details,
Sources, etc. in Appendices)
4. Marketing and sales Plans
¿ Pricing Strategy and Plan
¿ Advertising, Public Relations and Promotion Strategies& website
¿ Product/Service Development
¿ Service Delivery
¿ Maintenance and Customer Support
6. Management Team
¿ Management Talent and Skills
¿ Organizational Chart
¿ Policy and Strategy for Employees
¿ Board of Directors, Advisory Board, Mentors
7. Financial Plan
¿ Set of Assumptions on which Projections are based
¿ Condensed Financials and Discussion ¿ Income Statements,
Cash Flows, Current Balance Sheet, Break-even, etc.
¿ Financial Requirements (Equipment, Working Capital) and
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