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Colour in E-commerce
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Sales & Marketing > Business Plans

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The client has made the following changes to the job.

Description
Date

Job canceled.

Feb 17, 2013
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Job Description

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  • Posted: Tue, Feb 12, 2013
  • Time Left: Closed
  • Location: Anywhere
  • Client prefers freelancers from:
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    a different location.

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  • Start: Immediately
  • Hourly Rate: Not Sure
  • Hrs/wk: Not Sure | Duration: 3-4 weeks
  • Work View™ Payment Protection
  • W9 Not Required
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Research to determine how colour can be used to increase;
-Consumer satisfaction
-Re-purchase intention
-Approach orientation (Attention Concepts) (Bellizzi, Crowley, Hasty., 1983)
-Impulse buyer behaviour
-Browsing behaviour

Theories to apply;

-Stimulus-Organism-Response (SOR) (Mehrabian and Russel, 1974)
-Colour associations
-Manipulation of the online environment (Eroglu et al., 2003)
-Colour emotion (Humphrey's., 1976) (Hsiao., 1995) (Crozier., 1996)
-Colour image scale by the Nippon Colour and Design Research Institute.

Must include;
METHODOLOGY
RESULTS/ANALYSIS
LIMITATIONS
ETHICAL IMPLICATIONS

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Job ID: 37795872
 
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