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Research to determine how colour can be used to increase;
-Approach orientation (Attention Concepts) (Bellizzi, Crowley, Hasty., 1983)
-Impulse buyer behaviour
Theories to apply;
-Stimulus-Organism-Response (SOR) (Mehrabian and Russel, 1974)
-Manipulation of the online environment (Eroglu et al., 2003)
-Colour emotion (Humphrey's., 1976) (Hsiao., 1995) (Crozier., 1996)
-Colour image scale by the Nippon Colour and Design Research Institute.
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